5 ways to attract customers to your booth

To attract customers at fairs, it is almost mandatory to think of ways to stand out in order to make those who are not yet familiar with your brand and services more interested in getting to know them.

Do you want to know how to attract as many people as possible? Follow the tips

1. Invest in good decoration

To increase the attraction, your booth needs to be very well seen! Remember that visitors are, for the most part, attracted by visual triggers, therefore, it is worth investing in design.

Work with colors related to your brand, your products and services, and also with the sensations you want to deliver to your target.

But be careful to not pollute the place up: posters and banners are welcome, but everything must be personalized according to the event and, preferably, very informative.

2. Make sure your team looks good

The aspect of the team that works at the stand also counts as a factor of attraction. A uniform (or, at least, a personalized shirt), make-up, shoes suitable for the event and the public. In addition, of course, to good posture (always standing) and a friendly and inviting expression.

In addition to the look, it is worth investing in qualification for the people who will serve the visitors. After all, service makes all the difference when attracting customers at fairs. The team needs to be confident about the information they transmit, they must be patient and give their full attention to the potential customer.

3. Offer a differentiated experience

Your booth visit must be memorable. Otherwise, attendees won't know how to distinguish your company from others (after all, there are many he can visit). Your stand can offer different activities, such as interactive games, product and service demonstrations, video exhibitions or even a special guest to talk about the topic.

All this helps to value your brand and highlight it, encouraging more people to visit the space.

4. Use technology to your advantage

Another great way to attract customers is to use technology. LED panels with images and videos are great attractions. They can be seen from a greater distance than other equipment.

Promote interactions through social networks, posting photos of visitors and appropriate use of hashtags. These images can be displayed on a television inside the stand, for example. Generate downloadable files or discount coupons for those who participate.

5. Give away!

Another important tactic to attract customers is the distribution of gifts. Avoid advertising this distribution widely, but do it for visitors who are really interested in your business.

The gift will act as a small treat for that participant and a great way to fix the brand in their memory. You can bet on a t-shirt, caps, mugs, key chains, notepads, among others.

By following these five ways to attract customers at fairs, your stand will certainly be a great success!