5 Ways to Amp your Branding Game

Think of brands from your childhood. You likely remember brands like Disney or Coca-Cola clearly, and they bring along strong associations. This is good branding, and you can do the same thing with your own business! No matter how big or small your business is, you should have a good branding strategy! 

1. Storytelling

Stories are what connect with your customers. Sure, your logo and color selection matters, but not nearly as much as the story you share. Psychology Today points out the ways consumers are influenced by emotions. While we’d all like to think we’re rational, logical purchasers, we probably base most of our emotions on how we feel. Emotions lead to preferences and this is how we make our decisions. Branding that uses emotion to tell a story connects with audiences on a new level!

2. Recognition 

Consumers are bombarded with different brands every day. Most of these brands come and go quickly in our lives, and we don’t even take the time to notice them. With so many different brands to choose from today, how do you stand out? Strong branding is easy to recognize!

Have you ever gone shopping and had to choose between two different brands? You probably chose the brand you recognize whether you realized it or not. Brand recognition is a powerful tool! By building a brand consumers can easily and quickly recognize, you’re likely to land more sales!

3. Trust

Consumers use brands they trust. Having a strong brand is like making a promise to consumers. You’re setting a level of quality with your brand, and consumers know if they engage with your brand, they can expect that same level of quality. Social proof, customer service, and strong messaging all lead to building trust! Trust in your brand is step one for brand success!

4. Motivate Employees

Hiring employees is one thing but motivating them is another. When employees can recognize your brand, your mission, and your message, it’s easier for them to support your cause! Employees like to feel they’re a part of something exciting. A strong brand gives them something to feel pride in which ultimately leads to greater motivation! There’s a clear link between branding success and employee engagement!

5. Progress

You might know where your business is now, but do you know where you’ll take it in the future? Branding creates a roadmap for your business that propels it into tomorrow. You’ll know how to create products for your business whether you’re trying to launch a new product or print custom t-shirts. You’ll know how to communicate with your customers and employees. Most importantly, you’ll achieve branding success by knowing your own story as a business!