5 Ways To Achieve More with Social Media Marketing On Facebook

5 Ways to Kill It with Social Media Marketing on Facebook

As internet use in Nigeria has shot up in the last five years from 16 million users to over 23 million users, so has the use and popularity of social media platforms. New data shows Facebook remains a popular choice for Nigerians in Africa’s most populous country visit the social media platform every month. (Quartz Africa)

Nigeria is still Facebook’s biggest market on the continent. Facebook said it has 7.2 million daily users from Nigeria with 97% of them accessing the platform via mobile (Quartz Africa).

Facebook is the Most Popular social media network site with over 23 million Nigerians using the site of which over 6.9 million are from Lagos State and over 1.6million are from Abuja.

Benefits of Facebook Marketing

1. Access to Facebook insights

2. Facility to run contests

3. Ability to appoint page admins/managers

4. Facebook tabs for business descriptions

5. Facebook ads and offers

Use those features, since you have access to them.

Apart from maximizing on the obvious benefits (mentioned in the previous page), there are 5 simple things that you could do to make a large impact on Facebook.

1. Capitalize on Your Free-of-charge Ad Spaces

It’s funny how brands go the distance to create and manage pages, but fail to optimize those presences for best effect. All it takes is a few fun, accurate, SEO-friendly words about the business, a smartly picked profile picture and cover photo.

Your profile picture could be your logo, business identity, but look at your cover photo as a free Ad canvas that you can change whenever you please.

Even if you don’t have a design team to create cool concepts to sell your business, you could always do it yourself –

Step 1: Write a simple and clear line to describe your business/product (Try to add a touch of humor, intellectual appeal or just plain and simple warmth to it). Remember to have a compelling unique value-proposition addressed to your audience. Adding a Call to Action is a bonus.

Step 2: Pick a cool background (Something related to your business – your office, team or plain, colored backgrounds will do as well).

Step 3: Put the words on the background with visual tools like Canva or PicMonkey that are quite easy to use.

Step 4: Upload and your cover photo and change once every while to shake it up

2. Attract Your Target Audience with Exhaustive Information, Fun Facts and Humor

The next thing that you can control on your Facebook profile is the content that goes up on it. Imagine you’re a small business that trains entrepreneurs to successfully run their businesses. Then the audience you’re trying to pull on social media would be entrepreneurs, and the content that goes on your page, should resonate with that audience.

You could use content discovery platforms like DrumUp to search for relevant social media content for you. Of course, you’d have to pick the articles that finally go up on your pages, but using an app helps up your efficiency and saves you valuable time otherwise spent in manually hunting for high-quality content.

Every post that goes up should ideally be an answer to a question that your target audience might be asking. All descriptions should be addressed to them. Throw some humorous posts into the mix and just aim at being a reliable and fun friend as a business on Facebook.

3. Encourage Your Audience to Do the Talking

High-quality content requires high-investment in terms of time to create. But the good news is that you aren’t expected to create all of your content. Social media isn’t about continually pushing out content, even if it is useful and even if you are Curating other people’s content, you can still come off as promotional. Social media is largely about crafting two-way conversations. And there are several ways in which you could do this on Facebook.

1. Always reply with open comments that could lead to further conversation

2. Ask a question, talk about something that your audience is passionate about

3. Create simple and easy to execute conversational contests around your product

4. Remind Your Visitors to Check In on Facebook

There are several ways of getting exposure on Facebook without much effort on your part. Check-ins forms one such method.

Every time a Facebook user checks-in to your location, the post or update pops-up on that user’ friends’ Facebook feeds. So instant impressions.

If that user has a great picture to go with the check-in, you can have an even stronger impact on the feeds you show up on.

So set up a cool looking selfie spot in your office, and encourage your visitors to check-in and you won’t regret it.

Check-ins also get updates on your company pages, and the more check-ins you have, the more credibility is attached to your business on Facebook. If people know that their friend and families have been to a place or bought something, they are far more likely to visit it themselves or do it themselves.

5. Engage with Your Target Audience on Facebook Groups

Participating in relevant groups is a neat, cost-friendly substitute to targeted audience acquiring on social media. The success of this strategy of course, is how well you identify the groups and the way you participate in them.

You could always create your own Facebook community around your business and invite people to join it.

The important thing to remember here is, social media in itself is a long-term strategy. Especially when you participate in groups, you have to engage and get to know people in the group before you make a sales pitch to them, or ask them to do something. Groups are excellent for collecting feedback and providing customer service.

Make participating in Facebook groups a daily activity. All it really requires is 10 minutes of your time each day to make a big difference over time.

When your audience is ready to buy, they should think of you, that’s the most viable and long-lasting ROI you could get out of social media interaction. Aim at building that for yourself on social media, and you are on your way to success.

How to set Facebook messenger App for Your Business

Unlike sponsored messages, which require you to have a previous engagement with users you target, Messenger home ads allow you to target cold audiences on the home tab of the Messenger app.

Facebook is rolling out the Messenger Home placement option to advertisers globally.

Here’s how to set up a Facebook Messenger home screen ad

#1: Choose the Campaign Objective

To get started, open Facebook Ads Manager and select your campaign objective. For Messenger home screen ads, you must choose either the Traffic or Conversions objective

If you chose Conversions, select either a standard event or custom conversion, depending on your goal.

#2: Select a Target Audience

Previously, Messenger ads didn’t allow you to target saved audiences. With Messenger home screen ads, you can create a new audience, or choose a previously saved or lookalike audience to target. To target cold traffic, you would exclude any custom audiences you’ve created.

#3: Choose Ad Placements

The ad placement determines where your ad will be served to the audience you’ve selected. Select the Edit Placements option button and choose your placements. For Messenger home screen ads, you can advertise to feeds on Facebook and Instagram, as well as the Messenger home tab. All other placements should be unchecked.

If you select any other type of placement, you’ll get an error message. After you select your placement, choose your budget and schedule.

#4: Create Your Ad

Now you’re ready to build the ad itself. First, choose the Facebook page from which you want your ad to be delivered. Then select an ad format (Carousel, Single Image, Single Video, or Slideshow) which determines how the ad will look in Facebook and Instagram feeds and publish.