5 viral marketing content ideas you can steal | The Friday Club | Ep 297
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
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Want to discover the BEST marketing content from this week?
How about actionable ideas on how you can create your own versions?
Read on & steal these ideas...
Idea: Create your own version, 'Doing an interpretive dance to [insert something relatable to your target market that ties in with your brand]'
Example: 'Doing an interpretive dance to my CMO so they will be impressed by my skills & let me go to the marketing event in the USA'
Idea: Create your own version, 'Surprising [target market] with random acts of kindness'
Example: 'Giving the first marketer I meet [insert freebie linked to your business]'
Idea: Create your own version showing why you provide a great service vs just selling, 'We recorded the most wholesome customer interaction today'
Example: Set up a camera/your phone & record all client interactions throughout the day. Pick the most wholesome ones and post (with permission).
Idea: Create your own version with the patient talking through pain points your customers face in a comedic way & the doctor advising your product/service as the solution in a comedic way.
Example: Create a video titled, 'The marketing doctor'
Idea: Create your own version creatively showing a common mistake your target market makes, 'Marketing gone wrong'.
Example: Show a marketer tripping & falling like the above video & accidentally falling & pressing a button on their laptop, then cut to a shot of the laptop screen with them pressing the 'boost' button on Facebook instead of setting up a proper campaign.
Thought For The Day: Unhappy with your marketing results? Here are 3 actionable tips to instantly turn that around...(more on this below)
New Knowlton Content
New Content (Non-Knowlton)
1. [Video] 2025 is the END of influencers (according to The Sidemen's manager) - Subscribe & instantly get this resource
2. [Video] I really like how creative this job ad is! - Subscribe & instantly get this resource
3. [LinkedIn Post] This is a very clever illegal AI hack haha - Subscribe & instantly get this resource
4. [Article] The two most popular social apps among teens - Subscribe & instantly get this resource
5. [Article] New AI LinkedIn updates you need to know! - Subscribe & instantly get this resource
In other news...
- This is the most wholesome video I've ever watched. This guy is 94!
- This week I was invited up to London to watch Adobe MAX & hear the latest updates coming to Adobe which was very exciting! I got to meet & hang out with Chris Branch too which was pretty cool. See a summary of the latest updates here.
- Yesterday I was back in London speaking on a panel at the Pipeline Agency Hackers event. If you own/work at an agency or in the world of marketing their events are well worth attending!
- Next week we have a very exciting (and secret) activation in one of the busiest London train stations. I can't say much right now but will reveal all when the campaign is live!
Thought for the day
Unhappy with your marketing results? Here are 3 actionable tips to instantly turn that around!
1. Audit current performance ? Look at EVERYTHING you are spending the marketing budget on (people, channels, campaigns, external agencies etc). Are you getting a good ROI? I know ROI isn't always black & white but use your initiative. You will know.
2. Cut the things that aren't working ? Be RUTHLESS. It doesn't matter if 'we've done this for years'. If it isn't helping you achieve what you want to achieve, cut it!
3. Test new approaches ? The quickest way to get your marketing on track is to test new approaches! Put some time aside to do some research. What's working for your competitors? Which brands inspire you with their marketing? Get inspo, test & learn!
3a) Speak to us, we can help action all of the above for you! We can have a discovery session to understand your unique needs & present some innovative marketing support options to help!
(Like we did for Wahl, explained in this video)
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)