5 Video Marketing Trends That Will Dominate In 2024 :

2024 is expected to see widespread adoption of video marketing across businesses of all sizes, from sole proprietorships to large corporations producing content. Staying ahead in video marketing means understanding consumer behavior and cutting-edge technologies rather than keeping up with TikTok trends; to put it another way, ensuring your marketing material is time-efficient, relevant, and productive is of key importance in 2024.

Here are the experts' predictions regarding popular trends in 2024 for video marketing:

Short - form videos :

"Short-form" refers to content that can easily be consumed via social media platforms today, often known as snackable content. A significant portion of the five hours that the average American smartphone user spends each day interacting with social media (oof) takes place within social media apps - and thus short-form videos continue to become increasingly popular as TikTok, Instagram, Facebook and YouTube consistently prioritize them as part of their app interfaces and algorithms.

Though videos don't necessarily adhere to a uniform length standard, short-form refers to recordings under three minutes in duration; many short-form clips typically last just five to ten seconds - meeting human attention spans that average 8 seconds!

In 2024 video marketers should prioritize capturing viewer attention and presenting key information at the start of their videos, using compelling hooks and calls-to-action. Furthermore, their content output should also include updating frequently while keeping up with platform-specific trends while repurposing longer films or livestreams for optimal output.

Marketers in 2024 will continue using short-form videos as an effective strategy to increase lead generation and engagement metrics due to its superior return on investment. Furthermore, creating short-form content tends to be far simpler than long-form information; leading us directly into another trend for video marketing: interactive digital signage.

Smartphone cameras

Nowadays, traditional production methods simply aren't worth it for larger businesses that can afford expensive video recording equipment; traditional production is too costly, too time consuming, and too difficult for workers. Furthermore, in 2024 smartphones provide easy access and excellent video quality.

Smartphones offer many advantages for livestreaming, producing short-form social media content and vertical videos, and are therefore becoming an increasingly popular way of creating video marketing content in 2024. More video marketers will opt for straightforward smartphone films over expensive cameras - marking another step toward our overall trend of simpler video production.

Artificial Intelligence

Artificial intelligence, or AI, has emerged as a trend in video marketing to streamline video creation. AI was certainly an emerging topic last year and will no doubt remain part of video marketing strategies moving forward. A variety of creation platforms have added AI features over time while new tools to facilitate their use have also entered the market.

In 2024 video marketers will look for AI solutions to automate tasks with AI solutions, using tools that utilize massive volumes of data for expediting and simplifying creation processes and cutting down time spent researching, scriptwriting, content editing, captioning and other tasks. Artificial Intelligence will become increasingly prominent as marketers seek ways to make video creation simpler while maintaining authenticity in 2024.

Vertical videos

It should come as no surprise: smartphone usage worldwide is rising quickly. According to Statista, by 2024 there will be over 7 billion mobile network subscriptions globally for smartphones; most traffic generated on social media, video streams, and general websites is generated via mobile users.

Websites and videos alike are increasingly accommodating mobile device use in their designs; videos are no different. Take YouTube, the largest website for hosting videos. A majority of site views come from mobile devices and, as a result, these visitors have increasingly moved toward vertical video viewing habits.

2024 will see more video marketers prioritize 9:16 formats as vertical videos are becoming an essential element in modern life.

Silent Videos

More than 90% of individuals likely won't be surprised to learn they often watch videos without audio, which has become less of an issue as captions gain prominence - something which becomes obvious as you scroll through TikTok in your break room, on a bus, or at your doctor's office.

Captions ensure viewers can understand the message, even without audio, while increasing the effectiveness of marketing videos. They help viewers finish and remember marketing messages without hearing them if necessary, while providing search engines with additional text to use (something we will address later on). Captions also play an integral part of SEO (search engine optimization) efforts which we will explore later.

Above all else, captions make videos easier for the hundreds of millions of deaf and hard of hearing people worldwide to see. By 2024, more video marketers will optimize their content for sound-off viewing.

Conclusion

These trends aren't just a glimpse into the future, they're the rocket fuel powering success in 2024. So grab your phone, unleash your creativity, and start crafting video magic that rocks your audience's world.?

Remember, at One Inch Punch Productions, we're not just video ninjas, we're your personalized hype squad, ready to take your brand from "meh" to "mind-blown" with video content that's sharper than a samurai sword and more captivating than a cat video marathon. Let's punch your marketing goals square in the face and send your sales soaring like a video gone viral!