5 video marketing statistics that you need to know

We already know that?video content?is one of the most effective tools marketers and business owners can harness to attract prospects, convert customers, build relationships with them, and increase brand engagement in a B2B environment.

However, a genuinely optimized?video marketing strategy?has to be built on research-backed benchmarks and data that lets you identify new opportunities and evaluate the success of a campaign.

So, to help with that, we are going to break down some relevant video marketing stats that can prove helpful for anyone looking to make the most out of their?video marketing content?on a B2B setup.

1. Internet Users Everywhere Enjoy Video Content

More and more video content is being watched now than ever before.?85%?of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34-year-olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The?time spent by users in the United States?watching video content weekly on a smartphone is also seen to be growing over time. Interestingly, Saudi Arabia and Turkey ranked in the first place, with 95% of all their internet users watching online video content on any device during any given month.

2. Demand for Video Content is Increasing

The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that?54%?of consumers want to see more video content from a brand or business they support (HubSpot, 2018).

With the increasing demand for video, many industry influencers can be seen to be proactively producing different types of video content in order to meet this rising need. The respondents of this survey claimed that video content is in higher demand particularly because people are more likely to pay attention to it. There is a higher tendency to skip parts of audio and written content. For brands to get more of the audience’s attention video is a good way to go.

3. Video as a Powerful Marketing Tool

Success with video marketing in 2018 hit peak levels. It’s not surprising if more businesses than in the past look to include video content as part of their digital marketing strategy. Marketing professionals need to be careful not to miss out on the opportunities that video content can provide for them. The 2019 report shows that?87%?of marketing professionals use video as a marketing tool (Wyzowl, 2019). With the increasing demand for video content, it’s no surprise that such a large percentage of marketing professionals claim to use video as a marketing tool. Marketing professionals trust in the potential of video content to be able to increase user engagement and to improve brand trust.

4. Consumers Love Seeing Videos on Social Media

Users are seeing videos increasingly on every platform. Whether it’s on blogs,?Instagram videos?or simply YouTube, they are expecting more video content.?Videos are a?consumers’ favorite type of content?to see from a brand on social media (Animoto, 2018).?Based on the 2018 State of Social Video Marketer Trends report,?73%?of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise that?Instagram is on track to become the fastest-growing platform?that uses video content to drive purchases.

Video Marketing as a Lead Generation Channel

According to Optinmonster, video marketers get?66%?more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that?video marketers achieve a?54%?increase in?brand awareness. Additionally,?93%?of marketers say they’ve landed a new customer thanks to a video on social media.?This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business. As for video marketing in 2021, it will be a great way to grow your network and customer base, not just now, but also in the future.