5 Valuable Handwritten Notes to Nurture Your Real Estate Sphere [+Templates]

Today, we share a straightforward guide on cultivating leads and clients by providing valuable information while refraining from sales tactics.

During the slower real estate market months, there are fewer listings and longer closing times. Instead of pushing sales, focus on sharing more information.

What is a Nurturing Sequence?

A nurturing sequence in handwritten marketing consists of a series of five to ten notes that provide useful content to your target audience, including leads, current clients, and past clients.

What Kind of Content Should Real Estate Agents Share?

Sharing valuable content with your network can help attract new leads and strengthen relationships with existing clients. Here are nine types of content to consider:

• Market Research Reports
• Area Comparisons
• Community Events
• Holiday Greetings
• Birthday Wishes
• New Developments
• Home Improvement Tips
• Curb Appeal Suggestions

Keep in mind that the content you share should be valuable – something they'd be willing to pay for, but receive from you at no cost. Most shareable content is time-sensitive.

To maximize effectiveness, avoid trying to sell to the recipient. Nurturing is entirely about the customer and not about the sale.

5-Note Nurturing Sequence for Real Estate Agents

It's time to create your handwritten notes message. This is your chance to demonstrate your expertise as an agent with a deep understanding of the real estate market.

Remember, share, don't sell!

#1 Introduction

Dear [Name],

My name is [Your Name], a senior real estate agent at [Company Name]. I’m a local from [County - State], born and raised!?

I’m not writing to sell you anything, but rather to provide valuable content I believe you'll find useful.

Over the next few months, I'll share market reports, home improvement tips, current real estate trends, and more.?

Each note will have a QR code directing you to the full content.

I look forward to sharing my expertise with you!

[Your Name]

#2 Market Report

Hi [Name],

I hope you received my introductory note. Just in case, I'm [Your Name], a senior real estate agent with [Company Name], and I'm sharing the insights I've gained from my 25 years in real estate with homeowners like you.

Today, I'm sharing a market report of real estate transactions in your zip code. It includes details like square footage, bedrooms, bathrooms, and sales prices.?

I've highlighted the homes in your community, so you can see how much your neighbors' homes have sold for.

To read the full report, scan the QR code below. See you next time!

[Your Name]

#3 Personal Story

Hey [Name],

I hope you found the market report useful. Knowing your property's worth is crucial since owning a home is like running a business. Today's note was inspired by my family's bearded dragon, Fire Breather.

When Fire Breather joined our family, my son started a hydroponic (water-based) garden to grow microgreens for him. The plants grew faster and healthier than any soil-grown plants I've seen. Intrigued, I researched home hydroponics and discovered some fantastic tips.

Scan the QR code below to access my research and photos of my family's setup. I thought you might be as amazed as I am.

Take care,

[Your Name]

#4 Home Improvement Tips

Dear [Name],

I have some exciting home improvement tips to share with you! I'm sure you'll find at least one project to tackle this weekend. If you saved my last note, you can scan the QR code for an updated look at our hydroponic garden.

Today, I'm revealing a personal project I've been working on for months. Based on sales data from across the United States, I've identified the top 25 amenities included with homes sold. The list features pergolas, stone patios, outdoor showers, and more.

Scan the QR code to discover a project you'll love!

[Your Name]

#5 Current Real Estate Trends

Dear [Name],

I'm thrilled to share today's note, as it covers current real estate trends observed by my colleagues and me.

I've compiled the top 10 housing trends, many of which surprised me. The first trend is painting exterior brick homes white. I've sold several white brick homes this year and recently saw two being painted. When done correctly, the results are stunning.

Scan the QR code for details on painting exterior brick and nine more current trends in real estate.

Take care,

[Your Name]

Nurturing leads and clients is essential for real estate agents, particularly during slower market months. By sharing valuable, informative content without pushing sales, you can build stronger relationships with your target audience.?

Following a structured nurturing sequence that includes market reports, personal stories, home improvement tips, and current real estate trends can help you position yourself as an expert in the field.?

Remember, the key to successful nurturing is focusing on the client and providing content that is both valuable and timely.