A study by Forrester (2016) shows that for every dollar invested into User Experience, you get a return of $100.
A well-designed User Interface can boost conversion rate by 200% and a well-thought-out User Experience can boost it by 400%.
Yet most start-ups get this wrong. Today we are going to help you get User Experience right.
What is a User Experience (UX) strategy?
UX strategy is the process that bridges the gap between Business strategy and UX design.
It is a thorough plan to align business needs with user needs at each point of contact. On the other hand, UX design is about solving problems efficiently.
UX Strategy has three key components:
Why UX strategies are important?
"Good design is not how it looks but how it works." - Steve Jobs
2018 PWC research found that 32% of people would stop interacting with a brand after one negative encounter.
The design plays a significant role in the customer experience of your product. Though, poor customer service can also contribute to the above number.
Good UX strategies can help you to:?
- Increase user satisfaction?
- Increase conversion rates?
- Reduce churn.?
- Increase brand awareness
Here are 5 UX strategies we use for our clients:
1. Think like the end user?
- Empathy Mapping: Dive into the shoes of your users. Create empathy maps to understand their thoughts, feelings, and motivations. This helps in crafting experiences that genuinely resonate.
- User Personas: Develop detailed user personas based on demographics, behaviour patterns, and pain points. These personas act as guides for aligning your design decisions with user needs.
- User Journeys: Map out the entire user journey, from discovery to conversion and beyond. Identify touchpoints where users might encounter friction or confusion and work on eliminating these pain points.
2. Keep it simple
- Clear Information Hierarchy: Design your interface with a clear hierarchy of information. Ensure that users can easily navigate and access what they need without being overwhelmed by unnecessary details.
- Minimize Cognitive Load: Simplify the decision-making process by straightforwardly presenting options. Avoid excessive choices that can lead to decision fatigue and abandonment.
- Streamlined Navigation: Design intuitive navigation that allows users to effortlessly find what they're looking for. A clutter-free interface reduces frustration and encourages exploration.
3. Make UI responsive and mobile-friendly
- Responsive Grids: Implement responsive grid systems that automatically adapt to various screen sizes. This ensures that your UI elements maintain their structure and readability across devices.
- Touch-Friendly Elements: Optimize UI components for touch interactions, considering the size of touch targets and ease of navigation for users using smartphones and tablets.
- Performance Optimization: Prioritize performance by optimizing images, animations, and other assets to ensure smooth loading and interaction on both desktop and mobile devices.
4. Get user feedback to make your UX more relatable
- Surveys and Feedback Forms: Regularly collect user feedback through surveys or feedback forms. This provides insights into pain points and areas for improvement directly from your target audience.
- User Testing: Conduct usability testing with real users to observe how they interact with your product. This uncovers usability issues that might not be evident through internal testing.
- Iterative Design: Use feedback loops to iteratively refine your UX design. Continuously improve your product based on user suggestions and preferences, ensuring it remains relevant and user-friendly.
5. Utilize user-friendly images
- Visual Storytelling: Use images to tell a compelling story about your product or service. Visual narratives engage users emotionally and create a stronger connection.
- Icons and Infographics: Incorporate icons and infographics to convey information quickly and succinctly. Visual aids reduce cognitive load and enhance the overall user experience.
- Brand Consistency: Maintain consistency in your imagery, aligning it with your brand's tone and values. Consistent visual elements create a cohesive and recognizable brand identity.
UX experience is a critical component of any successful product or service. By following the tips in this blog post, you can create a user experience that is both engaging and effective.
Remember, the goal of UX design is to create a seamless and enjoyable experience for users. By focusing on the user's needs and goals, you can create a product or service that they will love.
If you need help with your UX strategy and design, grab a free consultation call below:
https://calendly.com/micrasol/book-discovery-call
