5 Unique Ways to Improve the User Experience of Your eCommerce Website
e.Soft Technologies Pvt Ltd
"We make IT simple" e.Soft technologies is a mid-sized IT firm, brimming with potential.
The post-covid market competition is not an easy place to navigate. It is due to the increasing acceptance of online shopping that the market is brimming with options everywhere. Many brands have embraced online business models and thus, each day the market is poising fresh challenges and new benchmarks. As a business owner, it is time to strengthen each pillar of your online presence. One such pillar that holds you and your target audience together is your eCommerce Website.?
A promising eCommerce platform is a necessity in this competitive scenario.
It is a surefire way to give your customers a matchless shopping experience. But what makes an eCommerce website the best? Read further to explore all those valuable insights.?
Today, the maximum population across the world is using mobile phones to shop. Thanks to Covid! It allows the users the freedom to multitask on the go and the flexibility to shop without geographical limitations. According to Statista, mobile devices accounted for 48% of the sum of web page views. If you want to make it through the competition, we highly recommend you launch your mobile app and optimize your websites for mobile phone users.?
2.Quick Loading Speed
As the page load duration increases to 2s to 3s, the possibility of bounce rate goes over 30%. The new-age users expect rapid responses. Even a second delay puts you at a high risk of losing a good number of customers. It results in decreased customer satisfaction. Thus, we suggest you ensure your eCommerce website loads quickly in a fraction of the time.
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3.HD Product Catalog
The only way to build trust online with your customers is to give them a personalized experience. If they visit your offline store, they will get to glance at your products in person. But since that’s not the case here, providing high-definition images and informative descriptions is of utmost importance. It gives them a chance to build customer trust and a lasting relationship with the brand.
4.Easy Checkout Options
Many customers bounce from the website even though they genuinely like the products. A complicated checkout process is the main reason for this. To prevent this, streamline your checkout processes as much as possible. Consider providing easy, simple, and secure payment options for a seamless shopping time.
5.Responsive Web Design
A responsive web design ensures that your customers get a satisfying browsing experience across various devices such as tablets, mobile phones, laptops, computer devices, etc. Use better layouts and animation effects to keep your customers engaged. It also helps achieve better rankings in search engines.
A feature-loaded eCommerce website is a key component to the success of your online business. When you add these highly recommended user-friendly features to your eCommerce website, you will see a heightened customer loyalty. They will keep coming back owing to the hassle-free shopping experience and will spread a positive word in their social groups too.??
Every brand aims to level up its customer base, and we know you wish to focus on the same. If you are looking to partner with an experienced eCommerce web development company, we are here to help you.
e.Soft Technologies is a renowned software development company with prolonged years of experience in the industry. Our seasoned developers concentrate on all the aspects of your website to deliver a result-driven output. We enhance the end-to-end factors of your website such as its functionality, visual aesthetics, speed, accessibility, and performance to deliver a memorable UX. Let’s take your eCommerce journey uphill with our deep insights and expertise. Contact us to get started.