5 Unique and Powerful Ways to Increase Your Personal Brand

by Tony Colangelo

November 8, 2023

Why Is Your Personal Brand So Critical to Your Success

As a professional executive coach, I am often asked by my clients how they can improve their Personal Brand to become better leaders and more successful in their field. Nowadays, with so many people competing for attention in our digital networks, where social media and online presence are critical, it's essential to have a brand that sets you apart. The facts support this: according to a recent Forbes survey, 84% of consumers believe that a company's reputation is influenced by the personal brand of its employees. Additionally, a LinkedIn study found that people with a strong personal brand are 50% more likely to be hired for a job, and 70% of hiring managers say brand is more important than your resume. To truly stand out and make a lasting impact, it is imperative to invest in enhancing your personal brand. In this article, I will share five proven ways to make your personal brand shine and leave a lasting impression.

How Do You Truly Know What Your Personal Brand Is??

The fact is, if you are committed to increasing your personal brand and enhancing your career success, you need to know for sure what your brand perception is. To accomplish this, hire an executive coach to conduct a proper analysis of how others view your brand to avoid relying on a potentially false impression. This analysis will validate your personal brand and provide you with the necessary data to make changes that have a positive impact on your brand image and help you stand out in your industry.

"Your Brand is what other people say about you when your not in the room." Jeff Bezos

Here are 5 Unique Ways to Enhance Your Personal Brand:

1) Do What You Say You Will Do -??It is crucial to build a trustworthy brand that is based on honesty and integrity. Keeping your promises might seem easy, but it can be quite challenging in today's busy world. Failing to deliver on your commitments can have a significant impact on your brand's reputation. One of the most effective ways to build a solid personal brand is to ensure that you always follow through on your promises.

2) Give Before You Expect To Receive -??One of the best ways to build strong relationships through your brand is to follow the golden rule of "giving before you expect to receive." Research in psychology supports this approach; studies have concluded that people who give first build mutually beneficial relationships faster than others. By giving first, you establish a foundation of trust and goodwill, making others more open to your future requests. You can give in many ways, such as providing insightful industry information, offering your expertise, or simply showing interest in helping others in your network reach their goals.

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3) Show Off Your Unique Style -?Your brand is enhanced by your personal style, which includes how you dress, how you speak, your body language, and confidence. In the business world, the sum total of these style factors becomes your overall level of Executive Presence. Studies have shown that Executive Presence is a significant differentiator for your brand and a key measure of how others view your competence and professionalism. If you want to rapidly increase your personal brand, hire an executive coach to help you enhance your overall Executive Presence.

4) Do the Unexpected -?Create something unique and showcase your expertise by developing "high value" and relevant industry content, including blog posts, videos, podcasts, and other social media posts. Share your knowledge and insights on topics related to your industry or niche in new and creative ways, and over time, you will establish yourself as a thought leader in your field.

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5) Collaborate With Your Network To Help Them Succeed -?By collaborating with others to boost their brand success, you not only help them achieve their goals but also leverage the opportunity to expand your reach and influence. Seek opportunities to work with others who share your values and purpose and leverage each other's strengths to create something unique. Also, continually look for opportunities to make meaningful introductions within your connections that add value. Another great way to increase brand awareness is volunteering with an organization you care about and using your skills to help them achieve their goals while showcasing your value to enhance your brand.

Conclusion:

By implementing these five powerful strategies, you will unleash the full potential of your Personal Brand, demonstrating your trustworthiness, providing value upfront, showcasing your unique style, daring to be different, and collaborating to help your network succeed.

I look forward to hearing your thoughts and comments on this topic.

Tony Colangelo?is a certified executive coach and founder of eXecutive Factor Coaching. Tony is also a speaker and author of the Blog Series "49 Leadership Lessons I Wish I Learned When I Was Younger". Tony has over 30 years of experience in Leadership roles in the management consulting and information technology industries.?

Contact Tony on LinkedIn or [email protected] to schedule a free consultation to discuss strategies to Help You Reach Your Career Goals.

This article is Leadership Lesson # 3?from Tony's Blog Series "49 Leadership Lessons I Wish I Learned When I Was Younger,"?

Copyright ? 2023 eXecutive Factor Coaching Inc.