5 Unforgettable Marketing Moves: From Giant Bags to Language Raves

Behold! 5 iconic marketing ideas curated?straight from our team's group chat! Dive into some of the most attention grabbing initiatives?our team has seen "in the wild"?

From redefining brand icons to embracing tech trends, these initiatives are reshaping the marketing landscape:

1. IKEA's Giant Bag Spectacle

Ever spotted a colossal 128ft wide IKEA bag towering over the city skyline? That's IKEA's genius OOH campaign, turning their iconic symbol into an unmissable spectacle. After more than 30 years in the IKEA range, the icon speaks for itself, drawing attention and leaving a lasting impression -- no text needed.

2. Twist Museum's Instagramable Wonderland

Step into the Twist Museum in London, and you'll find more than just exhibits. Every corner is a photo-op waiting to happen! The photos generated on socials provide organic, earned media coverage—images so interesting we can't help but want to look again!

3. Jacquemus' CGI TikTok Extravaganza

Luxury meets innovation in Jacquemus' CGI-fueled TikTok ads. Imagine their chic bags popping up in unexpected places, all thanks to cutting-edge tech. It's a masterclass in leveraging trends to captivate audiences and spark conversations.

4. Duolingo's Language Learning Rave

Talk about creative and comedic! Duolingo recently hosted a rave where attendees needed a streak on the app to get in. This provided great incentive to use the app regularly AND learn a new language! Plus, it created a sense of exclusivity amongst loyal users -- only the most devoted multi-linguists are allowed in.

5. Burger King vs. McDonald's Feud

Who serves the most iconic burger? Burger King and McDonald's took their rivalry to a new level using a chatbot to settle the debate. When asked, "What is the most iconic burger in the world?" Burger King made a cheeky comeback ad asking the chatbot, "And which is the biggest?" It's marketing warfare at its finest!

With initiatives like these pushing the boundaries, the possibilities are endless. Innovation often springs from unexpected sources. Our team loves to draw inspiration from platforms like marketingmentor.in on Instagram and Because of Marketing on LinkedIn. Their insights and case studies never fail to spark our imagination!

Have you seen any eye-catching marketing initiatives lately? Let us know in the comments below!