5 Types of Video Content You Should Be Using in 2023

Wondering what types of video content are the most effective for your brand?

You’ve come to the right place.

In 2023, the importance of video content for marketing cannot be overestimated.

Videos have become a powerful and irreplaceable tool for marketers, entrepreneurs, and business owners to promote their brands. In fact,?93% of marketers?say that it’s an important part of their marketing strategy.

That said, it’s important to know the different types of video content you should be creating to drive great results.

But before we delve into that, let’s start with an overview of the importance of video content for marketing and branding.

The Significance of Videos in Marketing and Branding

The fact that YouTube is the second most popular website in the world can tell us a lot about the popularity of video content among users.

Thus, using different types of videos in your marketing strategy becomes a must if you are aiming to develop your business

According to the Wyzowl study cited earlier, most people prefer to watch a video rather than reading text. Additionally, over 80% of consumers were convinced to purchase from a brand after watching a video.

Videos also have a crucial role to play when it comes to?boosting brand awareness. They can help expose your brand to a wider audience.

And how is that?

You can create branded videos for online marketing campaigns. You can include custom branding in these videos and match the tone of your brand too. Thus, your style becomes much more recognizable among users.

On the contrary, underestimating videos as a marketing tool may decrease your audience: people prefer colorful, trendy, and spectacular content.

Videos combine all these qualities, so if you are not using them in your campaigns, it is time to start.

Now that you know why video content is important, let’s take a look at the types of video content you can use.

What Types of Video Content Should You Use?

It’s essential to know the different types of video content that you can create before outlining your?content strategy.

And why is this important?

It’s because your audience may have different preferences and interests. So, you need to choose the types of video content carefully to ensure that they match their interests and also drive them down your sales funnel.

1. Informative Video Content

One of the best types of videos is informative videos.

This type of video content can include presentations of your team members, your success story, the latest news in your field, and much more.

Here you can show your expertise and slowly build up your authority as a thought leader in your space. These videos are also called educational videos as you’re explaining things to your audience through them.

These types of videos can help you gain the trust and respect of your audience.

An excellent example of an informative video is this video by Canon about filmmaking and filmmakers.

2. How-to Video Content

How-to videos can include life hacks, tutorials, and other types of videos that can teach the viewer how to do something.

These types of videos are vital since you need to become a source of useful information for your audience.

If your audience benefits from your content, they will feel satisfied and come back for more information.

This video by IKEA perfectly illustrates how a quality educational video can look.

3. Video Presentations and Announcements

Videos are probably the best way to show your product from different sides and present it to potential customers.

Colorful clips catch viewers' attention, make them focus on your product, and let them see its advantages and disadvantages.

Thus, presentations, announcements, and teasers are great types of videos to promote your products and convince them to buy them.

Take a look at this video presentation by Zippo. It combines the information about the product and the unique style of the brand.

4. Customer Testimonials

People are more likely to trust other customers who have already purchased from you; that is why it’s worth asking your existing clients to record a video testimonial for you. You can publish the same on your website and other places to reach prospective customers.

It can be a good idea to offer a discount or another bonus for such a video—it will also help increase the loyalty of your existing customers along with attracting new ones.

Such types of videos can be great for?driving conversions?for your brand.

You can take a look at this testimonial to evaluate how convincing it can be from the point of view of a prospect.

5. Funny Videos

Entertaining content is a necessary part of a content plan, especially for?social media marketing.

People often need to rest and laugh, so you should make such content that is just funny.

Such content can help your audience feel more comfortable and relaxed while going through your website or while scrolling through social media feeds.

As people love such humorous content, they are more likely to visit a blog again and again for this feeling.

Here is a good example of a humorous video that can entertain the audience and make people laugh.

Now that you have an idea about what to make, let’s pass on to ideas on how to make the video content.

How to Create High-Quality Video Content?

The type of video content would do little to help your brand if it’s not created well. To help you create stunning and engaging video?content for social media?and your websites, we’ve listed several tips below.

1. Write a Script

The script is a necessary part of video production for all types of videos.

It helps you plan the entire video, determine its length, and ensure a smooth flow as well. Additionally, it helps the actors (if any) understand what they need to do when.

Also, the script can help speakers highlight the central points of their speeches and avoid missing out on some of the essential information.

2. Prepare the Equipment

For sure, it is better to shoot videos with a good camera. However, it is not a must as most modern smartphones are capable of shooting in HD and Full HD quality.

If you shoot with your phone, consider using a tripod so that your video is not shaky.

One more thing you need to take into account is the lighting. It would be best if you used professional lights, but if you do not have such an opportunity, use natural light sources such as windows.

Another critical aspect of videos is the sound. You need to ensure that all the sounds and voices are clearly heard in the video content.

It is worth purchasing a microphone for the best results.

3. Make Sure Your Actors Are Ready

Your actors are at the heart of your video content. You need to ensure that they’re not nervous or ill-prepared when they’re in front of the camera.

If a person feels uncomfortable in front of the camera, it will clearly show in the result. And nervous actors who can make mistakes or forget their text can completely spoil the impression for a viewer.

4. Edit Your Videos

To make videos more smooth and professional-looking, you should leverage?video editing software?solutions.

With their help, you can remove extra fragments from the footage, stabilize your videos, and add some effects to them, such as filters, transitions, titles, and more.

Today there are several programs you can use for editing and creating different types of video content.

Continue reading this blog at?Attrock.com.