5 Trends Shaping Marketing in 2025

Hey there Founder!

The world of marketing is evolving at breakneck speed. It’s not news – I just needed a way to start this article. As we move deeper into 2025, old technologies and trends are making a comeback on a global stage and if what the Marketing Leaders of Snapchat, TikTok, Ryanair, Semrush and others are saying is true, then we’re in for a treat! No, I don’t have them all on Speed Dial – only on LinkedIn – but what I did get is access to these great minds at the Semrush Spotlight Conference in Amsterdam a couple of months ago.

There will be changes in how brands interact with their audiences. From AI-driven personalization (not the garbage most people are posting now just copy-pasting from Gen-AI) to augmented reality on platforms like Snapchat, businesses must adapt to stay competitive. Here’s a closer look at the five key trends shaping marketing in 2025 and how you can leverage them.

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1. AI Technology Revolutionizing Content Creation and Personalization

Artificial Intelligence is no longer a “nice-to-have”—it’s a must-have for marketers. AI tools like ChatGPT and Jasper AI are transforming how content is created, enabling marketers to generate blog posts, email campaigns, and ad copy within minutes. On the design front, platforms like DALL-E and MidJourney are streamlining creative processes, offering quick, high-quality visuals.

Beyond creation, predictive AI analytics are helping brands gain deeper insights into customer behavior. This means more accurate product recommendations, dynamic pricing strategies, and personalized customer journeys.

How to Stay Ahead:

• Incorporate AI tools for creating personalized content and analyzing customer data.
• Use AI-powered chatbots to enhance customer support and streamline communication.

2. Augmented Reality (AR) Adoption on Snapchat and Beyond

Augmented Reality (AR) has gone mainstream, offering brands a new way to engage with customers. Snapchat continues to lead the charge with its advanced AR features, enabling users to interact with branded filters, try on products virtually, and experience ads in an immersive way.

For example, fashion and beauty brands are using AR to let customers “try on” clothes or makeup, creating engaging experiences that boost confidence and conversion rates.

How to Stay Ahead:

• Develop AR campaigns to create unique, interactive experiences for your audience.
• Partner with platforms like Snapchat or Instagram, which offer accessible AR tools. You do NOT need a huge budget to be able to take advantage of this!

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3. The Rise of B2B Influencer Marketing

B2B brands are stepping into the influencer marketing arena, and the results are promising. In 2025, decision-makers rely on industry thought leaders and niche influencers for insights and recommendations. LinkedIn, in particular, has become a hub for B2B influencers who produce content ranging from educational posts to webinars and podcasts.

Collaborating with these trusted voices allows brands to build credibility and reach highly targeted professional audiences.

How to Stay Ahead:

• Identify thought leaders and influencers within your industry.
• Collaborate on content such as webinars, LinkedIn posts, or co-authored articles.
• REMEMBER – only 1% of LinkedIn users are Content Creators. In comparison 20% of TikTok users are considered creators. For the first time ever – you’re early! Don’t miss the train and then be sitting there in 10 years time saying “Ohh if only I had invested in Bitcoin when it was $1…”

4. Voice Search Optimization (VSO) is Now Essential

As voice-enabled devices like Alexa, Google Assistant, and Siri become more prevalent, optimizing for voice search is critical for staying visible. Voice search is conversational and often question-based, which means traditional SEO strategies need to adapt.

For instance, a customer might ask, “What’s the best coffee shop near me?” rather than typing “best coffee shop Sofia.” Optimizing for these natural language queries ensures your brand remains discoverable. Eeespecially now that Amazon are pushing more than ever to get their AI into Alexa and are trying to find new ways to monetize it too according to Forbes.

How to Stay Ahead:

• Incorporate conversational phrases and long-tail keywords in your content.
• Build FAQ sections and guides to cater to voice queries.

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Zero-Party Data for Enhanced Privacy and Trust

With increasing concerns over data privacy and the end of third-party cookies, brands are turning to zero-party data—information that customers willingly share. This could include preferences, interests, and purchasing intent gathered through surveys, quizzes, or direct interactions.

Zero-party data not only ensures compliance with privacy laws but also builds stronger customer relationships through transparency and trust.

How to Stay Ahead:

• Use interactive tools like quizzes and surveys to collect valuable zero-party data.
• Leverage this data to create personalized offers and experiences that resonate with your audience.

Conclusion

The trends shaping marketing in 2025 reflect a blend of technological innovation and human-centric strategies.

By embracing AI, leveraging AR, tapping into B2B influencer networks, optimizing for voice search, and prioritizing privacy with zero-party data, businesses can create impactful campaigns that resonate with modern consumers.

Good luck and have a successful start to your 2025!

Remember – always feel free to book a call or reach out to me with questions,

Lenard