5 Top Marketing Trends for 2022

According to the Oxford Dictionary, Marketing is the action or business of selling products or services. It was as just as easy as that a couple of years ago, however as customers evolved it has been harder for businesses to just ‘sell’ their products, they need to research and create a conversation and relationship with the customers.

Since the lockdown, there has been an increase in the time an average customer uses social media, making it a priority for marketers to be seen by the consumer while they are surfing the internet or scrolling through their feeds.

?1.?????Customer Experience

Communication is a two-way platform, customers want to work with brands and businesses that create a seamless connection with them online and offline, this means business owners need to invest in the brand image and identity in order to earn trust from consumers.

Gen Z is fast becoming a market worth looking in, Marketers need to learn and fully understand this market.

?2.????Authenticity

Applications such as ‘Be Real’ embrace the realness that customers want to feel from brands and companies. We have come out of the ‘filtered and fake’ era, we have entered an era of authentic interactions and realness. It is time for brands to do more original and raw content as we step into 2023.

?3. Socio-commerce

With the high percentage of Gen Z’s using social media platforms as search engines, there is a great need for Marketers to master social media platforms in order to know how to build brands that are influential and liked by consumers.

Facebook & Instagram Market is effective as an online store, especially when used strategically. Instagram has introduced music on pictures. This will definitely increase engagement on posts, a great way for brands to appear on explore and be found by potential clients.

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4.????Short Videos

We have seen platforms such as Facebook & Instagram prioritize videos, with over 92% of consumers said to watch video content every week.

YouTube has introduced Shorts; which consumers are enjoying. It is important for brands to incorporate video into their strategy.

Videos create a great way of storytelling, graphics and images sometimes look a bit stale, use video to show and tell.

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5.????Continue basic Digital Marketing

?SEO, Content Marketing, and digital ads continue to be important as we step into 2023. As much as things change and new technology enters into existence, it is important that Marketers keep doing basic digital marketing tactics and strategies because as we see it, they work and will continue to work in the near future.

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Digital Marketing is an effective tool of communication for brands and businesses. Unlike traditional marketing, it has created a 2-way communication between brands and their consumers. ?

Brands that want to be known and remembered in years to come will benefit greatly in setting up their social media platforms and having them professionally managed in order to directly engage and build a strong relationship with their communities.

Which other trends have you noticed? Please share any suggestions you may have, that you'd like us to write about.

Let us know in the comment section.

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