5 Top Digital Marketing Tips

Despite only being halfway through the current year, many businesses are already looking forward to the next year and creating a strategy for success. If you are one of those business this is the perfect time to digest our 5 Top Digital Marketing Tips and use that knowledge to help shape future plans.

The digital landscape is one that changes on a regular basis. To effectively market your business and promote your brand you must be flexible and change with it, adapt your strategy to fuel growth and gain maximum value.

So with this in mind, let’s take a look at the top digital marketing tips and get you and your strategy business ready.

Top Digital Marketing Tips

• Understand Your Sales Process – Every business has a different sales process. In marketing we use the term ‘sales funnel’ which demonstrates how business moves towards a completed transaction. Using analytics allows any business to better understand your website visitors and your sales funnel. The top of the funnel is where people become aware of your brand and what you are selling and then things move downward to leads, prospects and eventually conversions for most funnels. It is important to take time to learn how users interact and how that knowledge can work towards funnel optimization in the various steps to takes to get to the conversion.
• Test Everything – This is one of the most important and overlooked steps for continuing success. You must constantly test what you are doing because what might have worked yesterday won’t always work for today. It is far too common that people become hung up on past success and are afraid to make changes, even when something is not working for them. Looking at data on a regular basis can show you if something truly works or doesn’t. As you make adjustments, continue testing to see how effective the changes have been. In the end you want to make things as simple as they possibly can be for your audience, and that means constantly reviewing data and making small adjustments that will keep your conversion process streamlined.
• Consider Multiple Perspectives – Your website and digital marketing efforts have three basic customer types they need to impress; existing customers, long-term customers and new customers. Because of this, when you are looking at new marketing strategies, changes to your website, etc. You need to consider all of those perspectives and possibly even involve a person from each of the three categories in your testing. By doing this you are able to gain an important insight into how each group perceives your brand during the various stages of the relationship which then helps you to truly understand what changes will then suit the entire cycles of the business.
• Harness the Power of a Blog – A blog can really showcase your social presence and help establish your brand as an authority. Blogs gain high shares on social media platforms such as Facebook and Twitter, which allows a good blog to drive your reach through shares. Providing useful, interesting and relevant information on a regular basis on a blog is key to drawing people into your site along with showcasing your brand as an expert in a field which in turn helps with brand recognition and trust.
• Look at the Needs of Your Business – Every business is unique in its own way and with that has distinctive needs. Your objectives are your own and you need to ensure that all of your decisions work towards achieving those goals. When people look to make changes or implement new ideas, those ideas might actually go against your needs or goals which end up being counter-productive.