Top 5 Business Growth Hacks To Learn From Boris Johnson

It'll soon be three years since Boris Johnson became the UK prime minister and by now we're all too familiar with his (true) character. As a matter of fact, most of us knew its traits before he took office; his prioritises being driven by his own agenda (and a small group of those around him) over the national interest; his ignorance when stirring up a division, both national and international as long as it helped him politically; his lack of respect for standards in public life, and the list goes on. As a matter of fact, just switch any news channel on and Boris will provide you with new evidence. Daily.

But what's really interesting to examine is how others respond to his presence. How does the public react? What individuals around him say? In 50 years from now, will historians and social analysts see 'Johnsonism' as something specific to this period or will it continue to define the way societies of the future operate?

If you look closely, what Boris does is not entirely unique. Examining his journey from pre-Brexit and pre-election campaigning, through becoming the prime minister and all the way to present day in the government, we can observe 5 very distinct hacks that he's been using very efficiently all along. Can you spot them? Here they are:

1. Don't try to be liked by everyone. You never will be. Figure out who your message is for, get connected with that audience, and ignore the rest.
2. Be different. Shock. Entertain. Boring and safe seldom lead to the top.?
3. It's not always what you say. The audience you talk to will only hear what they already believe in whether you're telling the truth or not.
4. Choose your narrative boldly, something?of high calibre and different from the competition - something which will deliver on your target segment. Keep banging about it and it will eventually become reality.
5. Only the tactics that win the ultimate prize?(getting a new contract, generating a sale or... in Boris' case - staying in power) are worthy of your effort.?Be resilient and remain unfazed, if anyone deems what you do wrong or inappropriate, well... you dealt with those sceptics already in the point #1 above…

There they are, 5 simple Boris' growth tactics staring all of us in the face.?Despicable or credible I'll leave everyone to decide for themselves, but is there something we can learn from here?

Perhaps that the world is not always black and white, any alternative perspective should not blur our field of vision if it has already been established. Act of denigration can help feed our moral principles and ego, but essentially, building a growth strategy is nothing else than a constant battle between opposing perceptions. An open mind and impartial analysis will usually show that in order to grow we need to consider more than just one "growth hack".

What next? See below...

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• My forthcoming?Social Selling webinar?won’t teach you anything about how to become the next UK Prime Minister, but it will help you understand how to use some simple marketing techniques to line up and convert potential customers.?CLICK HERE?to register.
• If you feel more adventurous, you can spend half a day learning my step-by-step Social Selling method using LinkedIn Magic 5 Formula to generate high value sales leads:?CLICK HERE
• In case your budget for 2022 has been fully approved, give me a shout – we can do it all?1 to 1?or?even train your whole team?CLICK HERE
• If you feel too tied up with running the business, doing school runs and driving kids to and from the afternoon swimming club, then let me know. I can?do it all for you, just drop me an email at:?[email protected]

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