5 Tools to Help Your Non-Profit Create The Perfect Sponsorship Pitch

Recently I’ve had quite a few questions from people wanting to know how to create the perfect sponsorship pitch for their organisation.

Pitching is the concept of delivering a succinct (short, sharp, to the point) message in such a way that gets the other person to take some kind of action – with the end result being a purchase/ investment decision.

Personally, I think the concept of ‘pitching’ in the For-Purpose space is unhelpful.

Despite sponsorship and corporate partnerships roles in our sector definitely having a ‘sales’ element to them, not every corporate fundraiser is trained in sales or marketing and I’ve watched those words deflate people’s confidence, destroy their motivation and send them into overwhelm around progressing their sponsorship strategy.

Not helpful.

Nevertheless, I’m sure you’ll agree that there is huge merit in being able to communicate clearly and easily about your organisation in a way that piques someone’s curiosity and galvanises support for what you do.

So, with that in mind, I wanted to help you pass what I call, the ‘BBQ Test’.

It’s pretty much how it sounds. You’re at a BBQ, meeting new people and someone says, ‘So, what do you do?’

How do you share with them the incredible passion for what you do (that may, in fact, be very niched) in a way that doesn’t take ages to explain and results in their eyes glazing over, or politely nodding, knowing that they have NO IDEA what you just said?

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