5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season

Free PR Resources that do the Work for you

PR doesn’t need to cost thousands of dollars or take hundreds of hours in order to see results. You yourself, the solopreneur, the mompreneur, the mom and pop shop, can obtain national press, local coverage, and even global if you’re intentional with your time. I always say work smarter not harder, so let’s discuss some of the best PR resources that will put in work for you.?

1. Google News Alerts: Stay Relevant

???One of the first steps in crafting a compelling media pitch is staying informed about current trends in your industry. Google News Alerts is a free tool that sends you daily email updates based on your chosen keywords. Whether it's once a day or three times a day, you can customize the frequency to suit your preferences. By digesting trending news stories, you gain valuable insights into crafting attention-grabbing headlines and understanding what journalists want to write about. Relevance is key in every pitch and this is a great way to make sure your topic is always hot!

2. Help a Reporter Out (HARO): Provide Current Media Opportunities?

???HARO, short for Help a Reporter Out, is a goldmine for businesses looking to connect with journalists and land organic media coverage. By signing up as a source, you'll receive daily emails with inquiries from journalists and bloggers seeking experts to interview for specific topics. This way you know exactly what a journalist is looking for since they add specific preferences and guidelines, reducing overthinking and fear of reaching out to the wrong person. To optimize your time, listen to episode 12 of the Small Business PR Podcast for effective strategies to navigate and hack HARO in under 10 minutes a day.

3. Medium: Increase SEO and Writing Abilities?

???Medium, a leading writing and networking platform, provides a powerful avenue to showcase your expertise. With strong SEO capabilities and the potential for your content to go viral, Medium is a must-use resource if you are comfortable writing and self publishing. Again you don’t need to be a pro to see benefits, but you never know who will be reading your story and want to connect. It could be a future client, a future partner or investor, so why not give it a shot, especially if you already have a blog on your website! You’ll be able to expand your reach and audience, a win win!? Best of all, it's entirely free to sign up.?

4. Twitter Hashtags: Find Opportunities and Relevant Journalists?

???Twitter, or now X (this is a hard adjustment for me to make) is also a powerful tool for connecting with journalists through hashtags like #JournoRequest, #BloggerRequest, and #PRRequest. By following these hashtags, you can quickly identify opportunities to be featured in stories or interviews. The real-time nature of Twitter makes it a dynamic platform for building connections and getting noticed by journalists seeking experts in your field.

5. Join a Community: Amplify Your Reach and Network

??Beyond individual tools, joining a supportive community provides essential support and accountability. My Small Business PR Facebook group, is a thriving space for small business owners looking to navigate the world of PR. Engaging with like-minded individuals, accessing regular trainings, and connecting with potential collaborators and clients will significantly enhance your PR journey. No PR agency would ever offer something like this, and it’s tough to find even in the PR coaching space. But with almost 7,000 members, I’m proud to say it’s the number one PR community for small businesses!

Are you already using some of these? The great part about this is many of these things can be set up in under 5 min! Following twitter hashtags, creating a google alert, clicking “join” on a FB group page, so why not take 5 minutes and set yourself up for success when you do start diving into pitching!?

The CPR Pitching Method? helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.

I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method? and use it to your advantage!

So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.