5 Tips on Writing Blog Posts That Rank on Google

A study in 2020 found that websites in position one on the search engine results page (SERP) have a clickthrough rate of 25%. This number drops drastically to 15% for websites in position two, and then down to 2.5% for websites in position 10. Websites on page two of Google have an even lower clickthrough rate.

If your website is not on the first page of the search results, it is very unlikely that people will find your website by searching the internet. This means that you will have fewer opportunities to generate leads and sales.

If you're looking to get more users to your site but don't have a lot of money to spend, your best bet is to invest some time in SEO writing. This is a free way to bring traffic to your site that will likely last much longer than any paid advertising campaign would.

Following are the tips for writing articles to rank on Google:

1. Create a search engine friendly title

To make your research more visible to search engines, include 1-2 keywords in your title related to your topic. Try to place these keywords within the first 65 characters of your title. Additionally, keep your title short, and consider moving a phrase from your title to the first or second sentence of your abstract.

2. Optimize your abstract

Your abstract should begin with a clear statement of the problem or question you researched followed by your keywords. The rest of your abstract should briefly describe your findings and their significance. Remember to use your keywords throughout your abstract to ensure that your research is easily found by search engines.

3. Use keywords throughout your article

Include 1-2 keywords in your title, 2-3 keywords in your abstract, and 5-7 keywords in your keyword fields. Make sure to also incorporate keywords in your headings. You can find specific keywords on Google Trends and Google Adwords keyword tools or even you can use other seo tools. Use keywords that are consistent with your field. Let keywords flow naturally and in a contextual way to avoid keyword stuffing.

4. Link to high-authority websites.

As you create your blog post, don't hesitate to link to external sources. By linking to reputable websites, you not only give your readers more information to expand their understanding, but you also demonstrate to search engines that you've done your research. Including research-backed statistics from authoritative websites strengthens your blog post and helps you gain the trust of your readers.

5. Build links

Make sure to share your article on all of your social media accounts and with any professional networks you are a part of. The more people that link to your article, the higher it will be ranked on search engines. Ask your colleagues to share your article as well - the more links from respected sources, the more impactful it will be. Be sure to return the favor and share their articles as well.

Conclusion:

Audiences love interesting, well-written content. Google loves that too. But Google also loves content that is optimized for its search engine. Use these tips to make sure your content is both loved by audiences and loved by Google.