5 Tips for Video Success - Summer Edition

Rule #1: Have Fun!
When you smile, people think you either really enjoy what you’re doing OR, you’re up to something. 
Either way, they'll want to be a part of it. If it's fun, you'll enjoy both the creative process as well as the outcome.

Rule #2: Ask the right questions:  There are several questions you want to ask while planning your presentation. It doesn't matter if it's a documentary or a :30 second commercial. 1. Who's your audience? 2. What’s the message? These are far more important than how long the presentation should be.

Rule #3:  We love our big screen tv’s!  Who doesn’t have a 32”, how about a 40 or 50” TV?  (If you have a 60”, I’ll be over to watch the next game).  If you’re shooting outside, especially on a windy day, constantly clean your lens with a micro-fiber cloth. There’s nothing worse than to get back and have this beautiful footage and there’s a slight smudge in the middle of your shot, that wasn’t dark enough for you to see when you’re shooting, but there it is. The other problem is when you put this footage on your big High Def TV.  Clean your lens continually throughout the day. Keep the lens cover on when not in use, because one scratch can become a costly repair.

Rule #4: Become the great communicator. There is no more powerful tool in the business world than communication.
            Always follow up with your contact person before the shoot to make sure you are capturing the style they want for each shot and after the shot to see how everything turned out. Send them a thank you letter for having the opportunity to work together. I ask them NOT to be polite, is there anything we didn’t get that would have made the entire production better.

Rule #5:  Always hire a reputable Video person who has the experience to shoot the type of production you’re creating.  Ask for several example videos that they’ve created that reflect your goal.

Bonus info: 

Tip: Whenever working with a Producer, Director or other decision maker, involve them in the process every step of the way. Offer to show them shots that you’ve taken during a break. Describe the type of shots that you’re getting so that both of you are in agreement and there are no surprises when the editor gets the footage

Plan for worst possible weather. Have backups, rain coats and enough dry warm cloths to keep you and your equipment dry and  comfortable under all conditions.