5 Tips and Tricks to Make Your Fundraising (and Life) Better

As a capital campaign consultant and coach, I’ve doled out lots of advice over the years. A few tips recur again and again. They always seem fresh and pertinent and important.

These tips are more about human nature than they are about fundraising. But then, great fundraising is more about human nature than it is about money.

Tip 1:  Find out what people want and help them do that.

I’ve found over many years that encouraging people to do what they want to do is easier than getting them to do something else.

This is true for your donors. It may also be true for your children and your partner and even your friends.

Here’s the trick…

You’ve got to find out what it is that people want to do.

That means asking questions, being curious, and dropping your judgement just because what they want to do isn’t what you had in mind.

Ask your donors…

• Questions about their values and philanthropic priorities.
• Find out how they’d like to invest their money to make the world a better place.
• Find out where their interests and priorities come from. You’ll find it interesting to learn and they’ll be pleased to tell you.

Then, figure out if your organization can help them accomplish their goals. If not, don’t ask for a gift. If so, the sky is the limit!

Tip 2:  Aspire to do things really well, but use your mistakes as opportunities.

I’m sure you know how lousy it feels to make an error.

I still cringe when I think of some of the foolish errors I’ve made over the years.  Misspelled names, pages copied up side down, numbers transposed.  In one proposal years ago, I actually left off a zero. Oh no!

But most errors are also opportunities.

Here’s the trick…

If you are open and honest and make amends, your mistakes will lead to stronger relationships than when you are perfect.

I’ve found that most of my errors have turned into opportunities.  In truth, everyone makes them and if you fess up and correct what went wrong, people not only understand, but they empathize and want to help.  So don’t set out to make errors, but when you do, recognize the opportunity.

Tip 3:  Ask for help often.

Asking people to help you is far more powerful and effective than doing it all yourself.

While I admire a spirit of independence and self-sufficiency, doing things yourself only goes so far. If you are going to expand your reach and power, you’ve got to call on others for help. And that goes for both life and fundraising!

Here’s the trick…

Whenever possible, ask people for their thoughts and advice about what you are working on. Not only will you build relationships, but your eyes will be open to new ideas. And when your task is done and is successful, you’ll be able to recognize others for their help.

So get over the idea that to be successful, you’ve got to do it all yourself. That’s just flat wrong!

Tip 4:  Acknowledge contributions of all sorts.

Notice and acknowledge the helpful things people do. Don’t thank them idly with pat language. Instead, highlight specifically the things they do in your thanks.

Here’s the trick…

Practice noticing what people do (and this does take practice). All too often, people do nice things or help in little ways and we tend to be too focused on other things to catch them.

Once you develop the habit of recognizing people for what they do, you’ll find that you actually notice more of the things people do for you. And the more often you let them know you notice, the more they’ll be happy to do good things for you.

Tip 5:  Trust people to be consistent.

Anticipate that people’s behavior patterns will repeat again and again. You can pretty much count on it.

That might seem a little depressing — and sometimes it is — but consistency of behavior is also helpful.

Take for example, someone who is often late to meetings. If you plan for that, you’ll set up the meeting to start 30 minutes after your colleague said they’d arrive.  If you know that someone often puts things off, you can create interim deadlines to help her function better.

Here’s the trick…

Notice the patterns and try to keep your emotions in check.

Rather than being angry or pushing to change their patterns, work with them.  You’ll find it more satisfying and you’ll be more successful — and so will they.

What tips can you offer that are helpful in both fundraising and in life? Share them below in the comments so everyone can benefit.