5 Tips for a Successful TikTok Installs Campaign

Here Are 5 Tips for a Successful TikTok Installs Campaign

TikTok is one of the fastest growing social media platforms, making it ripe for marketers to target new audiences for their app install campaigns. TikTok boasts one of the most engaged user bases and is a great opportunity for advertisers to reach the coveted Gen Z market. However, running ads on TikTok is far different than what you would on Facebook or Instagram. If done wrong, it can result in a good portion of your advert budget going down the drain and missing out on the full potential TikTok brings to the table.

In this article, we’re going to give you 5 tips and tricks you can use in your next TikTok campaign to convert more watchers to installers.

1) Don’t Focus on Making Ads– Make TikToks!

Ok, it might sound obvious, but it’s extremely important that you focus on making TikToks people will gravitate towards and not outwardly trying to make an ad. TikTok is a platform where users appreciate creativity, fun, and uniqueness. If your TikTok doesn’t follow the established theme, then it will surely fail.

This requires doing your research on what’s popular at the moment. Is there a new “challenge” or trend making the rounds? Is there new music or dance that's common between the most viral posts? What about the filters being used? All of these are an integral part of the TikTok ecosystem, and you need a good grasp on them so you can ride the wave.

Also, simplicity is key and TikTok is all about making short, easily digestible content. You should also be aware of TikTok’s guidelines for making ads too so you don’t risk getting your post taken down and rejected. This includes no nudity, CTAs, making false statements, or using a minor by themself.

2) Make It Fun First, Promote the App Second

The first objective should be making your TikTok fun and creative. This could be a funny skit, doing a challenge, or showing off something cool. Once you’ve got something people want to watch, then you can work backward and figure out how to fit your app into the advert to get people to download. If you go in with the sole idea of selling your product, then you’re going to alienate your viewers and turn them off. And all it takes is one bad advertisement and people will completely write off your brand.

3) Leverage Established Influencers

Another important thing you need to understand about TikTok is that growth and success come from content that has real, authentic people behind them. Not understanding this concept is one of the main reasons why a lot of brands fail to get a foothold on the platform. However, if you don’t want to go the route of building a channel from the ground up, then there’s always the tried and true method of seeking out influencers that already have a large following and connection with their audience.

There are many brands that have used this tactic to great success, such as Bumble, Hopper, and Mint. Influencers add social proof to your product, and you can find people who have a large swath of followers that match your targeted demographic.

4) Understand the Tools TikTok Provides for Advertisers

TikTok features a host of tools that makes it a breeze to create and deploy ads to your target audience and get useful feedback on how well your campaign is doing.

The first is the App Installs Objective which is a TikTok campaign specifically designed for helping brands and developers get more downloads for their apps.

There are Dynamic Scenes, which is a smart toolkit that lets you create and test different adverts to see how they all perform.

Finally, there are Lookalike Audiences where you can analyze attributes about your current custom audience and TitTok will attempt to find others similar so you can expand your reach even more.

However, these are just a few of the tools TikTok provides. If you want to learn more and see what else they offer, visit this link here .

5) Target Wide then Fine Tune Your Adverts

What makes TikTok a powerful marketing tool is the amount of time users spend on the app and how much data TikTok gathers on them. This gives you the opportunity to find exactly the demographic you’re looking for– and discover new ones.

You can target by gender, age, interests, and even use the Lookalikes as mentioned above to find even more users for your app. Once you’ve run a few campaigns, the algorithm can work better to find more people to improve your install count.

Entravision: Your Leading Global Digital Marketing Partner

Sometimes, you need an extra helping hand to make a successful marketing campaign. That’s where Entravision comes in. We’re dedicated to assisting brands to reach their desired goals around growth, acquiring new users, retaining current users, and generalling taking their business to new heights.

Learn More about Entravision and see how our team & proprietary technology can empower your business today!

Contact us today to speak with one of our friendly professionals, and we’ll be more than happy to work with your brand.