5 Tips for Successful Link Building

If you want to increase the SEO and organic traffic on your website, you must have link building in your digital marketing strategy. It may seem like a tall task, but even marketers who have a small budget can have great results because link building done well shows search engines that your site has just as much authority as the high-ranked sites that link to your website.

Link building acts as the cornerstone of SEO. If you do not have good quality links, it becomes difficult to rank on search engines and, as a result, your traffic can remain low.

With this in mind, this blog will break down what link building is, its importance, and five tips to help you build a quality backlink portfolio.

What is Link Building?

Backlinks, also known as “inbound links”, are links that direct toward your site from another website.

Link building involves creating hyperlinks, also called “backlinks”, toward a site with the aim of making search engine optimization and visibility better. Some strategies for link building are outreach by email, content marketing, and broken link building.

Why is Link Building so Important?

We now know what link building is, so why is it so essential?

Firstly, link building brings more traffic to your site. For example, if you post a blog and someone links it on their website and in their content, your website can gain traffic from their content readers who followed the link to your website.

Additionally, inbound links help to make your search engine ranking better. They show search engines that the content on your website is of good quality and that you know what you are talking about. If that wasn’t the case, why would people link to it? 

The more link building you achieve from sites with high quality, the higher your site can rank in the search engine results page, also known as “SERP”.

Overall, link building is effective because it helps your site rank better and higher in search engines, which ultimately can lead more people to your business in the hopes that they can convert into qualified leads.

Link building involves obtaining those inbound links, and here are five tips to help you get started.

1. Publish quality content

Produce content that makes people want to cite it organically. Having a great link-building strategy is highly useful for new sites or if you simply want to promote a piece of well-produced content. You can gain more search engine authority by producing more quality content in conjunction with promoting it with backlinks and social media. 

Creating visual aids such as infographics and diagrams tend to be very effective as they are easy for other people on the internet to link to. Content such as guides or blog posts works well for link building because they are low-cost to produce and often offer high value to the reader. Video content can also work well for those who consume information better through that medium instead of reading and can be another form of content to promote your website and get backlinks. 

There are various types of content you can utilize to help you create a quality link portfolio. Just remember to produce content of value that your audience wants to see.

2. Publish your content on various platforms

Syndicating your content is the process of posting content on multiple sites. For example, if all the sites that have your blog post link to your website, you could easily add multiple links to your link-building portfolio. Do not confuse content syndication with guest blogging, which happens when you do a guest post for a website that is not yours.

How can you start to syndicate your content? First, as stressed in the previous point, you should ensure that you create high-quality, engaging content. If your content is not interesting, the simple fact is that people will not be eager to republish it on their own website. 

Next, aside from your own website, publishing your work on sites such as LinkedIn, Facebook, and Medium can help put your content on other platforms with the potential to be republished.

3. Always bring value to the reader

With your outreach, try your best to always pitch backlink content that provides value for the reader. Ask people if you can give new ideas for content and can write blogs that they are currently working on instead of just asking for them to randomly link to your site on their website. 

These types of interactions and offers can result in creating quality backlinks that can give your readers great information.

4. Try broken link building 

A broken link is one that simply does not work anymore. The internet is littered with broken links, which bodes well for all the potential link builders out there. Why is this such a great opportunity? It gives you the means to contact a site owner, alert them of the broken link, and ultimately suggest your content to be the replacement.

Link building through broken links can be done in three easy steps:

1. Seeking out relevant links that are broken on a website
2. Producing content similar to the broken link source
3. Suggesting to those who are linking to the broken link to link to your piece of content

5. Customize link-building outreach emails

Send out personalized emails to the various publishers that you contact. Avoid doing mass emails to a list with a generic pitch or backlink request. This approach can come off as very non-personal and likely be viewed as just the run-of-the-mill spam email. This approach will be less likely to get you your desired results. It is essential to create emails specific to each website publisher—the more personalized, the better.

To create more personalized outreach, your first task should be to research the publishers who may be the most interested in your work. Don’t randomly draft an email and send it out to anyone within your industry. Try being witty but polite, which might help you stand out and get that backlink opportunity.

High-quality link building can help your business by allowing you to rank higher on search engines like Google while bringing traffic to your web page. If you are interested in building a solid link portfolio, MKC Agency can give you the help you need to start your link-building campaign today. Book an online appointment today, or visit our website to learn even more about the various services we can offer for SEO and digital marketing.