5 Tips For Small Business Website Design
Did you know that there are a little over 1.8 billion websites in the world? Many are being created every single day without needing much time to go online. This is why small business website design is so important because you want to stand out from the crowd.
To get the best website design for small businesses, you must understand all the latest trends and technologies to make your page look the greatest.
It is also necessary to understand consumer expectations and behavior to have a better website design than your competitors. Here are the top 5 tips for small business web design and why these will help you generate more profits.
Why Small Business Website Design?
Website design is one of the most important aspects of marketing your company. Think of your small business website as the first glimpse customers get when they want to know about you. Therefore, it is crucial to make the best first impression.
Otherwise, customers will go to your competitors to find more information about products and services. This will lead to a significant loss in revenue if you are not careful. Your small business website must serve you and anybody who visits online.
You should always focus on converting traffic to get new customers while improving the browsing experience for returning customers. This is the key to having the perfect website design.
You want to set the tone for customer service because people will judge your business based on the way your website looks and feels. If a potential customer thinks that pages are taking too long to load, they will click away and go find the same product somewhere else.
1. Create a Web Design Plan
One of the best tips for small business website design is to always start with a plan. Even if you are redesigning a small section of your website, it is always better to have a detailed plan in place.
This should include what you want your website to do and how every element on all pages will help make your customers happy. You should always map out a customer journey from the beginning of the project till the end.
This will help you have a solid understanding of what your site needs to offer. Then you can start designing each step. During the design phase, focus on who your customers are and what they are into.
Look at the types of content your customers respond the best to. By keeping an eye on consumer behavior, you can fulfill people’s needs to ensure that they will only buy from you.
2. Remove Unwanted Elements
Having a modern small business website is all about being efficient and clear. You do not want your site taking too long to load because there are so many banners or ads or chunky elements that are ruining the browsing experience.
Look for overly word copy, random animations, or stock photos that do not mean much. Instead of having meaningless jargon, you should focus on a clean and simple site that makes it easy for someone to find exactly what they are looking for.
People have a very short attention span online, so it is your job to provide them with the easiest browsing experience. If pages keep crashing or take too long to load, no one will feel confident enough to provide you with their card details if they want to buy something.
Always keep your website clean and easy to browse. Do not be afraid of white spaces because the crispness and cleanliness of your site will improve its efficiency, especially if someone is trying to read your pages through a small smartphone screen.
3. Add Social Media Buttons
Does your business have a Facebook or Instagram page? You should not keep this hidden. Your online presence needs to be a cohesive unit while your website acts as the main hub with all the extra information that cannot be fit into a Facebook post.
It is always helpful to have buttons that link to your Facebook, LinkedIn, Twitter, Instagram, or TikTok pages. This way, customers can find your business on their favorite platforms and add you directly by clicking on your site’s button.
Ensure that you have these buttons located on your website in the footer that will travel with the reader through all the pages on your site.
4. Scrollable Homepage
Without a scrollable homepage, you can say goodbye to all the customers that use their smartphones or tablets to find products and services online. A scrollable homepage will make your site more accessible to everyone.
It is a modern and engaging feature that significantly improves the browsing experience no matter where the person is looking you up from. You should also ensure that the homepage does not have too much clutter.
Only stick to an introduction about your company, overview of services, featured products, testimonials, and contact information.
5. Secure Your Website
Customers are growing more concerned about online safety. This is because all our personal data is on the internet being collected by all sorts of third parties. It is your responsibility to make customers feel safe when they enter your small business website.
Always provide them with peace of mind that their information is safe. You need to display a current SSL certificate that will bind a cryptographic key to your company to secure credit card transactions, logins, browsing, and data transfers.
When you have a current SSL certificate, customers will see your website start with “HTTPS.” This will make them feel safe enough to enter card details while purchasing a product or service.
Get the Best Website Design Today
Now that you know the best tips to boost your small business website design, it is time to start creating your plan. A plan is always useful to know how you want to navigate a redesign.
It will also help you visualize what your website will look like when everything is done. This is extremely helpful for those who may be starting a new website and have no idea how it will all come together in the end.
Your website needs to make the best first impression because it is the first glimpse customers get about your company. Contact us today, and we can help you create the best website that will keep customers coming back for more.