5 TIPS TO SEARCH ENGINE SUCCESS IN 2024

Do you want to enhance your online visibility? Read on for 5 actionable tips to?build an effective SEO strategy for 2024. ?

1. Impactful, Relevant Content

Create relevant, engaging copy that resonates with your target audience. Focus on addressing your customers' pain points with solutions-focused content. Include keywords and phrases your customers might search for. These can?be researched using tools?like Google’s Keyword Planner, MOZ, or SEM Rush.? ?

2. Revisit & Refresh Content

Frequently check and update existing content on your website, particularly items like blogs or news articles. This shows search engines you’re providing up-to-date content and provides visitors with the correct?information.?

3. Technical Tricks for SEO?

Ensure your website is mobile-friendly and easy to navigate, with well-considered customer journeys. Pay attention to your site’s title tags and alt tags, ensuring they're unique, relevant, and not more than 50-60 characters. Search engines favour these tags and often display them in search results. ?

4. The Power of Backlinks?

Backlinking done well, can testify to a site’s credibility and authority. Seek to build authentic connections with credible partners for quality cross-linking where there is real benefit to all parties involved. Make content like blogs, white papers, product guides, and videos sharable to expand your?reach further and enhance your website’s search engine authority. ?

5.?Data-Driven Decisions

Tools like Google Analytics can help you to understand the effectiveness of your SEO strategy. Regularly look at insights that have the most relevance to your business and adapt your SEO strategy?accordingly.

Read this blog in full on our website.

We're here to help!

Need some assistance with your SEO strategy and implementation?? Or talk to us about a?marketing retainer designed to give you monthly support?to make your 2024 marketing communications a success. Give us a call?01884 255999?or book a?discovery call?to discuss.

About 'The Gen'

At Oxygen, our mission is to help businesses thrive. That's why we created 'The Gen,' our bi-weekly newsletter full of practical marketing tips, best practices, and how-tos!?

If this edition resonates be sure to?subscribe?and?connect?with our team too! Consider 'The Gen' a helping hand to streamline and supercharge your web and marketing communications. If this edition isn't of interest right now, flag it for a rainy day. You never know when a gem of advice might be just what you need!

About Oxygen

We're a full-service?marketing communications?agency – with an emphasis on client service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Get in touch

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk