5 Tips for Optimising Your Blog to Make it Google’s Favourite!
Deeksha Dudeja
Founder at iWrite India | Web Presence Management Specialist | Content Management Specialist | Digital Branding Expert | Content Development | Social Media Strategist | Content Flow Strategist
Do you pride yourself in creating engaging content? Awesome!?
Does Google know about it? Is your content discoverable on your target audiences’ search feed?
You can do simple things to make your blog google’s favourite. I’m revealing the SEO blog tips or trade secrets, as I like to call them.?
1. Get Your Keywords Right
When backed by the right keywords, a solid content strategy becomes a lead-generating magnet.??
Keyword research gives you a deeper insight into your customer's search intent and helps you create content that your customers are looking for.? You can also generate blog titles based on high-ranking keywords to make your content discoverable.?
Keyword research tools like Ubersuggest and SEMRush are good places to start ideating your content marketing strategy if you are new to the game!
Source: https://neilpatel.com/
2. Craft a Catchy Title With a Hook?
Relevance matters everywhere but more so when you are in the content industry. A relevant title is an invitation for Google’s algorithm to crawl your content.??
Craft your blog title around your keywords and make sure the title walks your readers and search algorithm to explore further.
3. Structure Matters?
A well-structured blog has an undeniable appeal! Use short, crisp sentences with proper punctuation and bullet points and ensure thought coherency when transitioning from one idea to another.?
领英推荐
Structuring your blog with appropriate usage of title tags like Heading 1, Heading 2 and so on will boost the ranking of your content. If all these tips sound like a lot to take in at once, you can also partner with a top content writing agency in Delhi for your business content needs.?
4. Build Internal Links?
When you hyperlink other pages from your website and previous blogs that are relevant increases the engagement factor of your content. Also, a blog with ample research and supporting references becomes more shareable, thus giving a backlink to the other pages hyperlinked on your blog.??
Source: www.backlinkco.com
Your content marketing strategy should be contextual and focused.? Be it building brand awareness, educating your audience or generating more leads, ensure your content leads up to your business goals.??
5. Track Your Google Analytics
Monitor parameters like the user footprint on your blog pages and the time spent to understand the content performance. You can choose blogs that are getting good reach and create supporting microblogs to drive traffic to your main blog.?
Source: www.dataflo.io/
While these tips can help your blogs get that extra boost and credibility in ranking higher, do remember good quality content forms the foundation of everything. One of the most important SEO blog tips is to spend ample time researching the content before creating and optimising it.?
Need help with your businesses’ web presence management and content creation? iWrite Indi a can help.
Reach us at +91 7303406968.