5 Tips to Make Texting Successful

1) Let people know they can Text you! Simply add TEXT next to call on your website, and watch your call volumes decrease, and TEXT messages increase.

2) Text enable your existing Toll Free and Local numbers. It makes it easier for the customer to have 1 contact number to work with. ?Not to mention a lot less confusing.

3) When sending a “Call to Action” Text, give the customer an option to Text their response back. Integrate Text into your CRM, Ordering, Ticketing, etc. systems. Most cases sending a link is just an old way of using modern technology. MMS and automation can replace most links and separate portals.

4) Make it a conversation, people want to talk to people, not robots and scripts. Use a person’s name (helps if you integrate your CRM), utilize a well placed emoji, if a prospect Texts in, quickly look at the previous conversation and ask if its pertaining to their last specific question, follow up, issue, visit, etc. You would be surprised how much this increase your NPS scores.

5) Don’t Departmentalize TEXT to one area of the company. Imagine if a customer could email sales, but not accounting. If they could call your operations department but not service. People want to Text, its faster, more efficient, less stressful, and you don’t feel the “wait” like you do with a call or email.