5 Tips: How Martech Will Grow Recruitment Agencies

Every year technology forms a bigger slice of recruitment marketing budgets, and marketing technology or Martech is said to be the single most significant area of investment for marketing resources and programs.

As powerful tools emerge, recruitment leaders can conduct better, faster and more in-depth data analysis to personalise their marketing efforts and win more business. It’s no wonder technology is such a big focus for them.

MDs and CEOs responsible for signing off the business case for technology investment must have the business case for digital transformation investment bottomed out to secure buy-in from the business and their decision-making peers. Not least because if they don’t, revenue may dry up faster than anticipated.

Although all CEOs understand the need for their business to evolve in order to meet ever-increasing customer expectations, their knowledge of the recruitment technology stack required to do so, what it can do and why it’s a worthwhile investment is more limited than desired. Getting hold of that knowledge to secure buy-in from the business and be confident in your decision making can be challenging. With that in mind, click to read five steps that staffing business leaders can follow to drive digital transformation in their business:

https://www.staffingfuture.com/2019/11/04/5-tips-how-martech-grows-recruitment-agencies/

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