5 tips on How to Increase Sales During Seasons and Special Occasions

As you may have already seen, I have been very insistent on making the most out of this last quarter of the year. From November to December, you can expect a surge in traffic. And I can bet all of us have been part of that happening as customers as well.

A survey conducted by Google in 2021 has shown that 40% of US shoppers have experienced a preference in early shopping due the shopping experience provided at stores.

Setting up for seasonal success by following the trial-and-succeed strategies the most successful brands have followed to take advantage not only for the holiday season but for the days before it happens seems like the only way to go nowadays if willing to end the year with excellent results.

Whether you have a brick-and-mortar store or an online one, the number of upcoming holidays and special days are equal to the number of opportunities to make the most out of your sales chances.

This is why I wanted to share some ideas on how you can leverage the changing seasons and special holidays related to your business into more sales.

???Create a Seasonal Section in your store

Creating a separate seasonal section that runs on the same interface as your normal storefront gives you the ability to set up the holiday vibes so your customers and site visitors can start getting excited by the new releases (and offers) to come.

This can easily be done by adding plugins to your site through your CMS features provider, and the best part about it? you can hide that section when the season has passed. You can switch it on and off as needed.

???Check your Channel Measurement Strategies

It's likely that you currently use a variety of platforms, like Facebook, Instagram, and email marketing, to advertise your goods and carry out various campaigns. If that’s the case, you may make the most of your limited time and money by checking your analytics and keeping an eye on each campaign's performance in order to concentrate on the best platforms, channels, and messaging for your upcoming campaigns.

You can make sure to be doing so by:

• Setting up goals (???pro tip: the SMART framework is the smartest way to go)
• Identify the channels that work the best for you
• Make sure to attribute your budget accordingly to those channels with the highest conversion rates for you
• Determine the MOST RELEVANT KPIs for the goals set, also make sure to transform the results of your current efforts into actionable insights that will guide and inform your next business decisions.

???Use Customer Information to Provide Discounts

If keeping track of your visitors' engagement and having a well-put-together approach and CTA that accordingly aligns with it is already part of your routine as a business owner, then this step is even easier for you! The only thing needed would be to put together new discounts and seasonal offers that align the most with:

• The interaction and interest shown in your products
• The stage of the funnel they are at
• Products they have bought from your store last year during the same season and are back on stock

If on the other hand, this is something you don’t handle that well by the time you are reading this, make sure to go back to the previous bullet point and re-read it, but in a nutshell, you must:

• Put together a sales funnel structure
• Choose the most-suited CTA for each stage
• Test different angles for each message and see which one resonates the most with them

???Release holiday-focused content and creatives

Creating content should be a year-round priority, but adding something extra during a noteworthy occasion can have even greater long-term benefits.

Creating blog posts and other content-driven updates to your website based on pertinent annual or semi-annual events produce evergreen content. So basically, you can increase the likelihood of future buyers searching for special holiday offers to find your website.

Additionally, you may include links to older content you've written that relates to the present issue. By doing this, you raise your SEO rankings and make it simpler to draw in new customers to your shop.

???Upload your products and holiday deals sooner

A couple of years ago, before becoming a marketer, my friends and I used to complain and judge the lack of respect in seasonalities… How was it possible to be seeing Christmas merchandise before having drunk our first Pumpkin Spice Latte of the year!? ??

But the truth is, due to concerns with supply chains, the growing cost of products, workforce shortages, and issues filling shelves with inventory, retailers are preparing for a challenging few months ahead. Making our Shopping experiences probably different from previous years’.

In June 2021, A Google survey detected that among 50% of surveyed people, stock issues were top of mind. They also said they would start holiday shopping earlier to avoid an item being out of stock. Given the unpredictable nature of COVID-19 and how it may impact.

So making sure you can address one of the major pain points of your audience during the holiday season is one of the greatest approaches that can leverage your brand.