5 Tips on How To Attract the Best Talent

The very best candidates often have their pick of as many as 3-5 different offers - so how do you ensure that you are the company they want to work for?

Check out our top 5 tips on attracting the best talent:

?Build a 5-star Glassdoor

Review sites are the first places candidates visit when they hear about your company. It's crucial to ensure that what they see makes them want to work with you!

• You know you have a fantastic culture - so invite your employees to contribute reviews. This should be voluntary - no one should feel forced to write a positive review.
• Respond to all reviews - make sure it is clear that you are reading and listening to what employees are saying. Even if a review is negative, you must acknowledge it and show how you deal with issues and complaints.
• Take negative feedback on board - if you get a bad review, you need to reflect on what improvements can be made to the company culture.
• Make sure “leavers” are appreciated. An exit interview and a sincere 'Thank You' can go a long way in making sure people leave your company with a good impression.

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Employer brand - tell your story

What do you want to be known for as an employer?

Your employer brand should accurately communicate your culture and values. Candidates with multiple offers will be looking for companies that align with their values or needs.

For example, if you are a small start-up with a tight-knit founding team, you can build your employer brand around the friendly and social culture, or if you are mission-driven, you might want to focus on how you support employees to 'give back'.

Look for awards and certifications which can support your employer brand to boost your credibility further.

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Promote your culture

You could have a great culture but must actively communicate this to candidates. A dedicated space on your website is excellent, but actively using social channels keeps you relevant and front of mind.

LinkedIn is the primary channel for employer brands, but you should consider other social media like Instagram and Tik Tok. Share 'behind-the-scenes' and 'meet-the-team' content and encourage employees to share their content to their networks. Make sure this content accurately reflects your company culture.

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Share your 'sell' at every stage

When it comes to job ads, make sure your job spec is more than just a “wish list” and coveys the reasons people should join your company.

Equally, interviews are often just as much for the candidate to get a feel for your company as for you to assess them. Communicate what is great about your company - from benefits and professional development to the social side.

Convey your culture verbally and in practice - give them a tour or host a meet and greet with other employees.

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Live your culture and values

Over 50% of employees said they would take a put cut, to join a company that better aligned with their values. If you build an excellent culture where employees thrive and enjoy working, your employees will advocate for you, promoting the culture to candidates or referring their own networks.

Ensuring that you live the culture and values that you promote also ensures that you retain the best talent. Employees are more likely to leave if they feel they've been 'mis-sold' or the reality needs to live up to expectations.

Offering high compensation and quirky benefits like pizza Fridays and pool tables isn't enough to attract top talent anymore. After 'The Great Resignation', candidates are more concerned with finding companies that look after their staff and provide flexibility and work-life balance.

The new generation entering the workforce is purpose and mission-driven and wants to work for employers who align with their values. Building a distinctive culture and promoting this is crucial to attracting the best talent.

The search is on. Engtal is a leading staffing specialist in tech and engineering. If you are scaling your team or business get in touch with one of our expert consultants at [email protected] to see how they can help you find the best talent for your business.