5 tips on how to achieve results when marketing property...

Once you have identified and are reaching your target market, you'll want to make sure you have the best possible chance of making a sale!

1)    WOW Factor Visualisation & Imagery 

Especially important for selling off-plan, homeowners and investors need to understand and imagine what it would feel like to live in the property, especially if it hasn't been built yet, or hasn't been furnished. If you’re imagery doesn’t “wow” or draw your audience in, it's unlikely they will want to explore further! 

2)    It’s ALL About Location

Whether a homeowner or an investor looking for rentability or appreciation, have you showcased the location of your property and its’ main anchor points? Have you educated them on all the benefits of living in that specific location? Once again, linked to No. 1, buyers need to not only imagine living in the building but also the lifestyle the area has to offer.

3)    Floor Plans

Linked to the above, buyers need to understand the layout and size of their home. They need to be clear and easy to follow. Homebuyers consider floor plans essential in their decision making process.

4)  Optimise for Mobile

Considering the majority of your audience will be viewing your marketing assets through their mobile, is your micro-site or PDF brochure optimised for mobiles? If they quickly bounce off or leave your site once they reach it, you have no chance in capturing their interest.

5)    Capture Interest Whilst it’s HOT!

Make yourself or your Sales Team readily accessible, in exchange for contact details. Buyers who complete a form on your website are engaged and interested. This is the best time to offer your assistance. How long does it take you to respond to an interested buyer? How did you feel the last time a shop keeper / assistant / ma?tre d ignored you or failed to welcome you?

We created this visualised space in a new build development, to assist the sale of this SW London apartment and help homebuyers imagine what it would feel like to live in, once furnished.

BEFORE

AFTER

Feel free to contact me if you would like to arrange a call, to talk through your property marketing requirements.