5 Tips to Get Your Job Ads Noticed

Modern job seekers, like the general population, are heavily engaged in social networking and are being inundated with various forms of online marketing. People are being accustomed to scrolling or scanning through their screens in order to obtain the information that is most important to them. Today’s recruiters must adapt in order to reach the most talented prospects. Recruiters have begun to incorporate marketing strategies in many aspects of their daily tasks. Creation of job ads in one area in which thinking like a marketer can definitely pay off. Traditional employment ads, whether in digital or paper form, can blend in with all the rest. The most sought-after recruits require specific kinds of targeting that will appeal to them. Grab their attention by following these tips to get your job ads noticed. 

Have an Attention-Grabbing Headline

In order to get job seekers to even read your ad, there has to be something that grabs their attention. It’s likely the first thing they’ll see when scrolling down the page is your headline, so be sure to make it a catchy one that entices them to keep reading. Be creative, but stay within the tone of your company. A formal institution wouldn’t want to go with a whacky headline and vice versa. 

Design Matters

Keep the attention-grabbing theme going throughout the ad with bullet points, bold print phrases, concise sentences and a layout that is easy to scan. Infographics are beginning to take hold in the world of recruiting. These visual tools provide an eye-catching way to convey the most important benefits of your available position. They definitely stand out from traditional text ads. 

Use Video

Video is everywhere today. We’re used to clicking on a cute Facebook video or heading to YouTube to check out that funny parody a co-worker recommended. A video can be a very powerful tool for demonstrating what your company has to offer potential employees. In-demand recruits have lots of choices; therefore, they have high expectations. Top talent is interested in more than just the tangible benefits of a job like salary and healthcare, they want to know that the corporate culture is likely to be a good fit. So get creative in your video production to demonstrate the kind of workplace you have. show employees doing the job and talking about the best parts of it. Hire a professional video crew if it fits the budget. A poorly executed video will defeat its purpose. 

Tailor Your Message

What recruiters often forget is the ultimate goal of securing the best applicant pool. In order to do that, your ad must be appealing to those you seek. Avoid the temptation to simply list out the bare minimum with regard to benefits and job duties. Create a message that resonates with the persona of the recruit you have in mind. Therefore, it’s important to remember that each ad will need to be unique. While you may be able to include some overlapping components across the board, a simple cut and paste job in which the main points are switched out won’t cut it. 

Go Where Your Prospects Go

A basic premise in advertising is to place ads where the targeted market will see them. This concept definitely holds true in recruiting. Step out of your usual posting routine and consider what other avenues may be available to you. Where might your desired recruits be most likely to see your ad? Social media platforms are becoming a popular option for job ad placement. You probably are already familiar with LinkedIn ads, but recruiters are also using Facebook and Twitter to up the chances of recruits finding them. Some job boards now actually give you a choice of adding social network placement. 

No matter which avenue you take in employment advertisement placement, be sure to give applicants a variety of ways to respond. You want to make it as convenient as possible for the top talent to get in touch. Keep these tips to get your job ads noticed in mind during your next recruiting campaign, and you’re sure to see a rise in quality applicants.