It’s no secret that online gaming is a vast industry. Finding and purchasing profitable HTML5 games is one of the most challenging tasks. By purchasing HTML5 games from reliable providers, you can reduce the likelihood of this issue, but knowing what to look for in a good game will help you find the one that suits you the best.
We provide comprehensive guidance to help you buy profitable HTML5 games for your online portal.
How to buy a Profitable HTML5 Games Licenses?
From the beginning of the appearance of HTML5 and its related technologies, the game market of HTML5 is growing every day. In primary years (nearly 2010) no one was able to predict the current level of the market of the HTML5 games.
It is an important consideration to know about the benefits of HTML5 as a game development language. Below are some salient features that make this language preferable over other languages in the context of game development.
- Cross-Device User Interactivity — While most games perform sub-optimally with varying screen sizes, this is typically not the case with HTML5. With HTML5, you could avoid the issue of independently porting a game each time for every separate device. However, there needs to be some level of customization and fine tuning while developing a game in this language to ensure that it fits all screen sizes.
- Not a steep learning curve — While a lot of other languages have a steep learning curve, this is not the case with HTML5. This in fact turns out to be a benefit for a company in terms of sourcing the right talent where the designers and developers can focus more on the creative aspects while technological power still does not get compromised.
Here are some factors we should conder before buying a html5 games.
1) Game Engagement
User engagement can be measured by different indicators, such as retention, session length, monetization, social interaction, or feedback. Depending on your game genre, platform, and target audience, you may want to prioritize some of these indicators over others. For example, a casual puzzle game may focus on retention and session length, while a hardcore strategy game may value monetization and feedback.
To keep people hooked on your website or platform, you might want to consider gamification, which defines as, “the process of taking something that already exists — a website, an enterprise application, an online community — and integrating game mechanics into it to motivate participation, engagement, and loyalty.
- Advertise in a creative way — For the brand, this is a way to have an advertising format which is not perceived as advertising because we all know ad blockers are here to stay. So, they have something people like to play with. It’s very hard with any other type of advertising.” There you have it: you don’t need to have ads pop up in-game, but a game itself can be an advertisement for you.
- Challenge users' friends. — Competition with strangers is one thing, competition with friends is another. A game can be something that people play together, so if one user is addicted to your game and likes your product, you can make it easier for him or her to rope a friend in and get them intrigued with your brand as well. This also helps establish a brand-oriented community.
- Give outside incentives — If you offer something else that people want besides your own product, they will see you as an excellent route to get it and pick up on how great you are on the way. It’s a loyalty program on steroids, and you get to strengthen alliances with other companies.
- In-Game Purchase — In-game purchases are one of the most popular and profitable ways to monetize your online game. They allow you to offer your players additional content, features, or advantages that enhance their gaming experience and motivate them to spend more time and money on your game.
- Competition — Loyalty reward programs have been pretty effective, historically. It’s time to take them to the next level, though, because what reward is sweeter than one that is won? Offering points, monetary prizes for when players eventually make purchases, and giving the satisfaction of a high score can keep your users coming back to improve each gaming experience.
2) Limited Budget
As with any investment in a game, it is important to conduct research and due diligence before investing in the game industry especially when the budget is tight. Factors to consider may include market trends, competition, consumer preferences, regulatory changes, and financial performance. Additionally, it is important you should be extremely cautious when choosing them to be worth the money spent.
3) Retaining Current Users
- Stay in touch and encourage their interaction. Alert your customers to promotions, rewards programs, product updates and any other content you think they’ll find interesting and relevant. Suppose you don’t improve the quality of the games regularly or have to lower them because of certain limitations and buy cheaper games. In that case, you’re encouraging your users to visit your competitor’s websites.
- Make the most of social media. Social networks are extremely useful in maintaining customer contact after the initial sale. Social media offers great opportunities to engage your customers and build trust by showing the personal side of your business.
- Get personal. Many customers place as much value on the quality of your service — friendliness, comfort, and familiarity — as they do on the quality of your product. So, constantly monitoring game trends and choosing high-quality ones can always impress your users. Needless to say, that’s how you win their loyalty.
- Problem solves. When customers have problems, make sure they can speak with a real, sympathetic person, ideally in person or by phone. Even in our digital world, people like to communicate with other people.
- Take responsibility. Your brand is only as good as the reputation behind it. When problems arise, admit to your mistakes and apologize if necessary.
- Keep good time. A survey of consumers revealed that 24 hours or less is widely considered an acceptable email response time. Make sure your customer support actions are consistent with the brand image you want to convey, as well as your customers’ expectations.
- Bow out gracefully. According to Kissmetrics, 71% of consumers have ended their relationship with a business because of poor customer service. It’s never easy to lose a customer — but if the result is unavoidable, always end the relationship on a good note.
4) New Users Attractions
There are lots of great html5 games websites out there, but while some manage to soar up the charts and make waves with millions of players, others stay under the radar and remain undiscovered gems.
Obviously, it’s important to bring as many people to your game website as possible, so marketing is a must-use tool in this context.
What do you want them to see the first time they visit your website or use your services? A poorly made, boring game, or one for which you have checked all the boxes and are confident it is a great game?
- Know Your Audience — One of the fundamental ways to market your mobile game is to get to grips with the types of people you are aiming to attract so that you can better understand what you need to do to win them over in the first place.
- Reach Out to Mainstream Publishers — Sometimes the thing holding you back is your marketing budget, and even if you streamline it as much as possible, it can be tough to get your game seen when you’re competing against rivals with much bigger pockets.
- Improve App Store Listings -The way that most new players will find your game website is through the Google. And the discoverability of games in this context is defined by the level of optimization that’s gone into the listings themselves.
- Target Multiple Platforms - One thing to note about creating customer personas is that you could discover that certain demographics you want to bring on board aren’t actually found on the platforms that your game is available on at the moment, which could be holding you back from significant growth.
- Leverage Paid Ads — Organic optimization of your game website will only get you so far. The biggest html5 games are able to grow their player base and stay at the top of the analytics charts because they’re also spending money on paid promotions.
- Consider Cross-Promotion Opportunities — If you’re already established as a developer with another html5 game that has done decently well and has a growing audience, this is good news for your newer projects as well.
- Provide Game Code to Professional Reviewers — HTML5 gaming coverage is provided far and wide online, and you don’t need to be reliant on organically generated user reviews to drive people to your latest title.
5) Increasing Profit
If you choose the games for your portal with great care and follow this article’s advice, you will gradually achieve the benefits we have already mentioned. If these objectives are met, the most obvious outcome will be an increase in profit and income.
Conclusion
Gaming web site is like climbing mount Everest, unless you do not change the face of gaming media,
First of all, you need a superb game idea when purchasing a profitable HTML5 games license,
You need extra of all that includes but top of all the content, you need tons and tons of quality content, it is only content that will take your gaming website to unprecedented heights, a good game’s features are essential when purchasing HTML5 game licenses.
Initially you must get one million unique visitors daily and for that a good budget is must and when you reach this target help will come in term of money and again you can invest to attract more players and your target will be 5 million unique visitors.
When purchasing HTML5 game licenses, we recommend creating a checklist of helpful tips. Remember that purchasing games from reputable HTML5 game license providers can help you improve your decision-making abilities.
Eventually, as you apply these guidelines, you’ll see a rise in traffic, conversions, and revenue on your P2E or online portal.
