5 tips to become more creative
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5 tips to become more creative

Have you ever been to the Museum of Childhood in Bethnal Green in London? To be honest it’s more like a museum of nostalgia as the core audience seems to be thirtysomethings peering at their old toys in glass cases.

There were some children there too, playing at being giant vegetables in the Food Glorious Food exhibition and acting out their own Punch and Judystories with the help of Mr and Mrs Punch puppets.

I had my own trip back in time; fond memories of my toy washing machine and iron, (Whoever bought me a toy iron please own up) Mr Greedy picnic set, the world of Beatrix Potter involving Mrs Tiggywinkle and the flopsy bunnies, Lego, Weebles, (wobble but they don’t fall down) Fisher Price and one of my first and still favourite books ‘Harry the Dirty Dog’.

It’s no wonder that children are so creative. They have the stimulus of a wealth of toys with which they are encouraged to play and have fun with. Toys don’t have to be the latest expensive gadgets, one small person was having a great time with a sandwich wrapper. They are small masters at creating whole new worlds of possibilities. They are encouraged to play and are positively egged on by adults.

But then something happens. We are expected to grow up. We go to school and we sit in rows and we are rewarded for getting things right, not for experimenting and using our creativity. We are taught formulaic language and maths skills. We are rewarded for success in ‘academic’ subjects.

We become afraid of experimenting and getting things wrong. Play is no longer encouraged. We learn that we are rewarded for getting things right and conforming to the expectations of the school curriculum. It becomes safer to fit in than to stand out.

I present at team days, creative workshops and conferences. When I ask adults to stand out and participate, nine times out of ten all eye contact ceases and people shrink into their chairs. They would rather die than volunteer to take part, partly, I think, for fear of what others will think of them if they ‘get it wrong’. In a room full of children I wouldn’t be able to move onto the next part until everyone had “had a go”.

So if we want to be creative and come up with new ideas we need to be more like the children that we once were.

  1. Be braver, expect that sometimes we don’t get things right first time. And that’s ok.
  2. Encourage and support your colleagues to be braver.
  3. Be more playful, psychologists have connected play to a creative mindset.
  4. Ask why?, engage that curiosity that children have and learn to question more.
  5. Stop caring what the other kids think. You are a wonderful individual. Be who you are.

If you like this post you may be interested in;

What Sir Ken Robinson has to say about schools killing creativity on TED.

This blog was first published over at Lucidity.

Jonathan Wilcock – freelance brand voice copywriter

Senior Freelance Copywriter. Brand Voice for design agencies and clients who give a damn.

7 å¹´

Being a 'grown up' is pretty much the opposite of being creative. Lucy Gower, you're spot on – we need to find more time to play. FYI, more on where creative ideas come from here: goo.gl/wFHEtz

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