5 thoughts that might lead your supporters to feel donor remorse
Gregory Warner
![Gregory Warner]()
Gregory Warner
We help your supporters self-qualify their interest in giving so your frontline fundraisers spend their valuable time with the right people — when they’re ready to move forward. imarketsmart.com
Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause:
- Will they say thank you or just take my money and run?
- Will I now get flooded with lots of spam or junk mail asking for more money?
- Will they call and badger me for more money?
- Will they sell my name to another nonprofit that will bombard me with solicitations?
- Will they tell me what they did with my money and whether or not the impact was achieved?
Bottom line: Your supporters will think to themselves, “What will happen if I give them my money?” You need to answer those questions before they give to assure them that they are making a wise decision. Then, after they give, you better make good on your promises. If you don’t, they’ll feel donor remorse and you’ll lose donors.
Got some other thoughts you believe they might have? Please add to my list.
Related Posts:
>> Stop shaming your supporters!
>> Stop swapping your donor lists with other nonprofits
Direct Mail Expert. General Manager, Addressed for Success
5 年IMHO, #5 should be #1. People want to hear about the results. Incorporate your successes and your results into future campaigns. You must toot your own horn, and share your message. Your donors will respond!
Non-Profit Consultant/ Educator/ Speaker/ and Principal at Toni Jernigan Consulting
5 年Gregory is so right! That is why building a strong relationship of trust between the donor and charity is so vital to sustainability.