5 things you would be surprised to hear from Lele Pons - owner of world’s most viewed Instagram story

#Flashback to beginning of this month, I gladly attended #VIDXB, the region’s first gathering celebrating online video content. I partook in a fireside chat with LelePons - the one and only - 20.9 mln followers star on Instagram, 6.8mln followers on Youtube and the owner of world’s most viewed Instagram story. She is well-known for her light, funny, sometimes quite silly content that appeals to people from the age of 9-25. Some of her content, for your reference: 

The beautiful and/or funny pictures

The silly videos

The dancing [Mean Girls edition]

Looking at her feed one may think: “easy life - you just post a few silly images and videos every day”. You would be surprised about what Lele has to say:

1. What sometimes may seem like “fun times” and “fooling around” is actually planned content and hard work.

The well-known silly videos, photos, collages posted are planned. Lele works on a schedule and carefully thinks through the content before exposing it to the public. 

2. Her comic videos are genuine, improvised content generated daily.

While many of her Instagram videos make millions laugh daily - Lele claimed most of them are thought on the spot with her friends. The posting time and the framework is planned, but the content itself is improvised. 

3. Lele works around the clock.

Lele’s bubbly personality, cheerfulness and bursting energy sometimes makes the impression she doesn’t work “as much” as a person on an 8am-5pm job. Little did we know - the young woman has a very tight schedule. A snap of her day would look like the following: Lele gets up around 8 am every morning, works on scripts, organizes videos shoots, takes a quick nap, rehearses dances, participates in photoshoots, arranges meetings and works on more content-building. She says she likes what she does and that keeps her working for long hours. 

4. Lele has no weekends [and probably no holidays either].

As you may see from the amount of content Lele produces daily (!), she really doesn’t have times for weekends. And holidays? Seems Lele is very busy documenting her time with her family or working on content or managing the promotion of a recently released lyrics version of a video clip, which you can find here.

5. @Lelepons accounts are not just managed by one person - they are managed by teams.

Yes, yes, while most personal social media accounts are managed by one - this one is managed by many. Lele works with Shots studios in LA, she has a team that assists her on Instagram, her friends as supporting actors and yes - a separate crew for her Youtube channel. 

What more? Lele has big plans that involve film production, a television show launch and more big collaborations. She has a lot planned, many events organized and sounds very excited about her work, yet definitely does not describe it as "easy". What conclusion would I draw? It's not as simple as it may look - good content requires hard work.