5 Things You Need to Know About Mobile Marketing

1. Mobile Marketing

Mobile Marketing is the new way for businesses to interact with their customers. More people access their phones to check emails, use apps, and search other information, so the best way to communicate with customers is through mobile. The ad formats, customization and myriad platforms allow for businesses to be more creative in their strategies and attract customers with better content.

2. Accelerated Mobile Pages (AMP)

Using mobile marketing requires efficient and well-designed pages that can run just as well as on a laptop. This is where AMP comes in. The company focuses on being an open-source library for web pages to create the best user experience possible. The AMP tools are utilized on different platforms while being compatible with many browsers.

AMP has 3 Core Components to operate:

AMP HTML: This is just regular HTML code with AMP HTML embedded.

AMP JS: The AMP Javascript uses all of the best practices to initiate a fast rendering of businesses' web pages. It also helps make sure nothing blocks the page from loading.

Google AMP Cache: This functions as a way to deliver content to all valid AMP documents. The cache will grab AMP HTML pages, store them, and improve the page quality in the process.

AMP is an important tool in that it prides itself on creating and providing the best web pages possible for anyone. The process of developing faster and more seamless pages can make users want to interact more with a business, and learn to create solutions for themselves.

3. Who's using AMP?

Many companies are now trying to integrate AMP into their interfaces. The company WOMP Mobile uses AMP as a way to transform mobile websites into easily accessible, and beautiful experiences for their users. The company also uses Progressive Web Apps to help drive revenue and make conversions seamless. They make sure to continue innovating as mobile marketing is continuously evolving.

4. Mobile Marketers

There are other big companies doing the work to help businesses and clients. The company TUNE prides itself on finding solutions, teaching, and connecting marketers to potential partners. They were the first self-service performance marketing platform with their own mobile app measurement and advertising system. In addition, they provide information for marketers and ad-networks. For marketers, they help make sure the businesses can be sustainable without sacrificing the quality of customers. With ad-networks, TUNE uses the Integrated Partner Program to match marketers, clients, and technology providers together.

Another company that is doing similar mobile marketing efforts is Influence Mobile. They help empower female sports fans with their favorite teams by engaging with them through the app. Customers can participate in trivia contests, scores, schedules, rosters and more. The points they accumulate from this can enter them into contests for real rewards. The app also builds relationships with sponsors by making sure customers are continuing to be active, even when the rewards stop.

5. Where's Mobile Marketing Going?

With the new GDPR or General Data Protection Regulation, mobile marketing is taking a real turn. The new privacy law is forcing marketers to make big changes and give more power to consumers about their data sharing. While this was created within the European Union, it will only affect those 28 countries. Recommendations to accommodate for the new privacy law include managing EU contacts differently than others, but this is also not the best plan. Most marketers are making the changes for all of their customers to show their full compliance. They now have to be fully transparent about their actions, and the standards of the GDPR are pretty high in order to maintain this. The full effect of this policy takes place on May 25, 2018. Has your company made the shifts to GDPR?