5 things you need to know before you launch on Amazon

Launching on Amazon has been a goal for many manufacturers and influencers alike, it's not without its intricacies. To navigate this e-commerce giant effectively and set your brand up for long-term success, there are critical aspects you need to understand. Here are five things you should know before launching a venture on Amazon:

Amazon is managed with excel:

Yes, Excel! But don't your familiarity with the spreadsheet tool fool you. This process is filled with unforeseen bear traps and pitfalls at every turn, from listing your products, sizing the packaging correctly, optimizing your inventory management, and setting your prices. One wrong step can lead to a cascade of complications, making it a perilous path for the uninitiated. It's a domain where forewarned is forearmed, and getting it right from the start isn't just recommended—it's essential for survival.

Capitalize on the 'Launch Honeymoon':

Amazon rewards new listings with a 'Launch Honeymoon' period, where your products are more likely to be featured prominently. This golden window is your chance to make a strong first impression, drive initial sales, and gather valuable customer feedback. To take full advantage of this period, ensure your launch is meticulously planned and executed. This means having your inventory, marketing strategies, and customer service ready to hit the ground running.

Good reviews are CRITICAL:

Reviews are the cornerstone of your Amazon listing's credibility and visibility. However, the pursuit of reviews must be handled with care. While it's tempting to find shortcuts to boost your review count, Amazon's policies against manipulative review practices are stringent. Engaging in such tactics can jeopardize your account. Focus on delivering exceptional products and customer service with a subtle encouragement of positive reviews.

Title, Images, and Bullets have 2 purposes:

Your product's title, images, and bullet points do more than just inform potential customers; they're integral to your visibility on Amazon. A well-crafted title, compelling images, and informative bullet points help tell your brand's story while also feeding Amazon's search algorithm. These elements should highlight your product's key features, benefits, and unique selling points, making it easy for customers to choose your product over competitors.

Crowded categories are still ripe for success:

Before diving into the Amazon marketplace, it's imperative to have a clear understanding of the competitive landscape. Even in crowded categories, opportunities for profitability exist. By analyzing your competitors' strengths and weaknesses, you can identify gaps in the market and tailor your offerings accordingly. This strategic approach can help you carve out a niche for your brand, even amidst stiff competition.

Launching on Amazon is like discovering a treasure chest brimming with opportunities for your brand. It's far more than just kick-starting sales; it's about propelling your brand into the spotlight on one of the globe's most expansive e-commerce platforms. The journey may be challenging, but the rewards are immense. By stepping into Amazon's platform, you not only diversify your revenue streams and elevate your brand's visibility but also secure prime 'digital shelf space' within your niche. This strategic move positions your brand advantageously in a competitive digital marketplace, ensuring you're not just participating but thriving.

I help manufacturers, influencers, celebrities, and private equity brands launch successful products direct-to-consumers. If you’d like to chat, connect with me directly on LinkedIn .