5 things you need to know before creating a logo
Here are 5 things you need to know before creating a logo:
There is a saying, “A picture is worth more than a thousand words”, - to say the meaning of something insight.
Have you ever wondered why the nature of the organization can be told just by looking at the logo? Can the quality and thinking of the service of the organization be realized even at the first sight? The logo speaks a thousand words! A logo is like the wealth of crores of rupees!
The logo is a means of communication that is very short but very meaningful. An organization's impression depends on the logo. Creating a logo is one of the most important parts of branding a business. That's why logos are used in everything from coffee shops to KFCs, from public transport to car companies, from design agencies to software companies, clothing brands, magazines.
This article will discuss logo making, the importance of logo, benefits, types, things to do for logo making, etc.
A logo is any kind of symbol that visually represents or makes visible an organization, company, product, or brand. The logo basically represents an organization and introduces self-reliance. For example, in Egypt in the 13th century, only one hieroglyphic symbol was used to denote the ownership of the institution. And thus began the journey of the modern logo.
The logo can be embodied in a single symbol or something abstract, again the logo can be created by designing the name of the organization. But whatever the design, the logo basically reflects the type of an organization, the type of service, the thinking, and the taste. Public perception of the organization is formed by looking at the logo.
Some information about the logo:
Egypt's first hieroglyphic symbol was used in the 13th century as proof of ownership. However, the modern logo was introduced in 1440 and the commercial logo was used in 1910-13. And, by 1980, all organizations realized that an organization needed a visual identity. In the picture below you can see some global statistics of the logo.
Why is the logo needed for the organization?
The logo represents an organization or acts as an appearance. In most cases, the logo is the first thing a customer sees. Later, when the word of the organization came to mind, in the beginning, its logo came to the fore. A logo that says everything without saying anything. Logos are also vital for an organization for a number of reasons:
One of the most important aspects of an organization’s branding, on which everything else depends. A logo that introduces the brand identity.
A logo that presents an organization differently from a competing organization.
The logo serves as the customer and contact center of a company. Attractive color, a well-designed logo designed with Saip mostly takes place in our brains, which can make the customer interested in that organization again and again.
An attractive and meaningful logo, which can attract a potential customer in an instant.
Logos affect our decision-making. Many times we just look at the logo, in a few seconds, we make an impression about the quality, thinking, and service of the organization.
A logo can give the identity and additional information of the thinking of the organization. The issue can be noticed in the Amazon logo. The smiling face below its combination mark logo means ‘happy to get something desired’, together with A to Z as the arrow.
A logo is useful in any media. Such as marketing, products, packaging, social media, websites, etc.
Logo Types:
Many times the organization can be recognized by looking at the logo, because the name of the organization is the logo. In many cases, the organization can be recognized without any caste. Sometimes a different kind of logo is formed by mixing these two. Understand the nature of the organization and choose the logo.
The logo is mainly divided into 3 parts. This type is further divided into 6 sections or 8 sub-categories.
2. Iconic logo
Typographic logo:
Typographic logos are proof of how interesting a logo can be without pictures. With the right use of shapes, colors, and fonts, the text itself can become an image. Typographic logos can be divided into 2 parts:
1. Monogram or lettermark: Companies with big names create monogram logos with abbreviations or certain letters. Logo monograms of many more famous organizations including NASA, BBC, CNN, HP, and HBO.
2. Wordmark: When the full name is typographed without using the abbreviation of the organization name, it is a wordmark. This type of logo also has only letters.
Who doesn't know the Google logo? Wordmarks are the logos of companies including Google, Coca-Cola, eBay, and Visa.
Iconic logo:
A lot of the time the picture speaks. No letters or words are used in such logos.
Iconic logo 3 types:
1. Pictorial logo: By logo, we mean ordinary pictorial. This type of logo depends on any icon, image, or graphics. Apple, Twitter, Cell logos are pictorial.
2. Abstract Logo: A logo made up of something of different geometric shapes, abstract is called an abstract logo. These logos usually carry no meaning. Logo abstract of Google Drive, Pepsi, Nike, etc.
3. Mascot logo: A logo that depicts or illustrates a human, animal, or something. For example the biggest example of KFC.
Combined logo:
Sometimes special types of logos are created by combining typographic and icons. There are two types of logos:
1. Emblem: When a symbol is accompanied by a letter, letter, crest, or picture, it is the emblem logo. Such classical logos can be seen in schools, colleges, government institutions. Such as BMW, Harvard University.
2. Combination Mark: This type of logo is made by combining any imagery and icon logo with a wordmark or lettermark. Typographic is used on the left, above, in the background, etc. Such logos are very attractive. Such as Samsung, Amazon, Dove, etc.
Whatever the organization, there are a few things to know before creating its logo.
The main role of the logo will be to highlight the goals and objectives of the organization. An ideal logo will be very simple, memorable, dependable, meaningful, and consistent overall.
? The logo should highlight the type of work of the organization, i.e. what or how the service or product of the organization should be so that the public can understand what kind of organization it is, what their service or product can be by looking at the logo.
Initial steps to research competitors. The only way to determine what kind of logo a competitor uses, what color logo to use, how my logo will be unique, is to do a lot of research. And its own logo will be a good start to the branding of the organization.
?An appropriate logo will be the one that will make the first impression positive. The main goal is to consider whether the identity of his organization can flourish properly. The logo must have a hidden meaning, not that. Over time, as a result of the interaction, the logo will make sense on its own.
? “There is nothing more expensive than a cheap design” For less money, creating a cheap logo will not win the first impression, that will be the first bad step for the organization. So you have to be very careful about the logo. Must be designed in black and white. An ideal logo will carry the same gravity without being colorful. So you have to look at the design in black and white. Again, on many platforms, only black and white has to be published. A logo must be usable in all media.
In conclusion, the importance of the logo to give the organization a self-reliant identity is immense and unique. So the first meaningful step of an organization should be to create a meaningful and ideal logo. And if you want to create a beautiful, meaningful, and ideal logo, you need a skilled and experienced designer or team.