5 Things To Keep in Mind When Writing a Prospect Email

Sitting down and creating the ideal prospecting message can be intimidating. So how do you get started? How can you ensure that your email sticks out in a crowded inbox? Let's see!

1.???Research Your Prospect

Knowing your target is the first step in any sales process. Prospecting in this context refers to researching the person or business you are emailing. Reading their websites, social media profiles, and any press they have been mentioned in will help you locate this information. Before you begin typing a message, consider these questions:

●??????Do they have any main points to consider?

●??????Do you know their goals?

●??????How can your services or products help them?

●??????Have they heard from any other businesses offering comparable solutions?

●??????Do I know someone I could get help with to introduce myself?

2.???Have a Captivating Subject Line

Unbelievably, 69 percent of email recipients classify emails as spam based on the subject line. It's critical to take the time to create a subject line that is intriguing and relevant to the reader. Your prospecting email should stand out from the competition to increase the likelihood of being opened and read. Consider these tips for writing a subject line:

●??????Be short, using no more than six words.

●??????Include keywords to help readers know what the email will be about.

●??????Be personal, like using the recipient's name in the subject line.?

●??????Ask a question like if you can help them with something.

●??????Make a statement like letting them know their invited or inviting them to join.?

3.???Keep Your Email Short

Researchers at Boomerang gathered information from 40 million emails for a study. They discovered that emails with between 50 and 125 words had response rates that were roughly 50% higher than longer or shorter messages. How come this is the case? All of us have busy lives and limited attention spans. Nobody wants to read a wordy email from a stranger.?

Your email recipients are probably too busy to read a novel, mainly if they are business owners and professionals.Get down to the point and describe how you can assist the receiver in solving their issue. If you must give further details, consider including them as an attachment.

4.???Include Social Proof

Humans are very motivated by social proof. Include social proof in your emails to prospects by including client testimonials or even just positive reviews. You may also list any well-known companies that you have previously collaborated with in the past.?

Focus on how you have assisted other clients in finding solutions to their difficulties rather than being overly self-promotional. Emails can nevertheless be successful even without social proof. With social proof, you can choose to include it or leave it out. Ensure your email has a compelling, powerful message to compensate for the lack of social proof.

5.???Send Your Email At The Right Time

There is no ideal time to send an email, despite what various sites may advise you to do. The best course of action is to explore and learn what works for you. Test multiple days and times to determine the most effective for your audience. And after you've found a time that works, try your best to keep to it. The key is consistency. Consider these:

●??????Consider time zones.

●??????Morning emails are good for weekdays.

●??????No one likes Monday, though.

●??????Late-night emails are okay, too, because the recipient will see them in the morning.

●??????Fridays are usually a bad day to email because everyone is thinking about the weekend.