5 Things to Inspect in Your Brand Check-up

Raoul Davis is a CEO Branding Expert, a Partner at Ascendant Group and the co-author of FIRESTARTERS: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life.

In the everyday hustle, sometimes good intentions get drowned out by the immediate needs of the situation. Use the reminders below to keep your brand grounded when life starts passing too quickly.

1. Ensure consistency. When life moves fast, we often feel like we have to keep pace. But don't move forward at the expense of leaving your core brand behind.
2. Expand your reach. Has your platform remained stagnant? Make sure you keep finding ways to get your message to more people.
3. Experiment. Have you been too safe lately? Push the boundaries and see what happens.
4. Know your partners. Who else is currently evangelizing your brand? If old friends have fallen off the map, find a way to re-unite.
5. Assess the competitive landscape. Is anyone invading your turf? You may have to react quickly to maintain your edge.