? 5 things NOT to do when building your Personal Brand ?
Karita Beard
Transform your expert services into a profitable online consulting/coaching offer that gets you in front of dream clients & can be delivered in 20 hrs p/w | Grab the Boundless Blueprint?? for experienced founders 40+??
Firstly, what is a personal brand?
It's really pretty simple...
It's how you distinguish yourself against others.
Yep, that’s it.
Today I read an article published in a very reputable news source that I believe is utter bollocks.
Let me tell you why…
It stated that to build a personal brand you needed to do the following:
?? Establish how others describe you...and use those words as the core part of building your brand...
?? Choose a car very wisely and keep it clean...it's a status symbol...
?? Invest in high end personal stationery...
?? Book a photoshoot and wear a classic outfit...
?? Create a tidy uncluttered but has touches of your personality.
If you do any of these things without doing what I detail below you're going to waste A LOT of time and money.
Why? ??
Because strong brands that connect with the right people must be built on solid foundations.
If you take the theory that success in business is 80-90% mindset you’d be foolish to create a brand purely on perception and aesthetics.
Here’s what I believe are the 6 key steps to creating a winning personal brand…
1?? Discover your uniqueness.
What makes you AMAZING, lights you up and different from the others? ??
2?? Master your mindset
Develop the tools required to get out of your own way and acquire mental strength ??
3?? Boost your confidence
Step into your true self and release your superpower ???♀?
4?? Define & align
Inject your personality into your brand strategy to ensure it connects with impact ??
5?? Bring your vision to life
Create a design for your commercial brand that is a genuine reflection of you ?????
6?? Accountability partner
Engage someone you trust that will keep you on track to maximise your results ????????
If you follow this process you’ll pretty damn sure NAIL it!
Good luck x
P.S. If you're ready to create a WINNING brand get in touch with me today.
#personaldevelopment #executivecoach #personalbrand
● LinkedIn Profile Writer ● Independent LinkedIn Trainer ● LinkedIn Profile Workshops ● 165+ recommendations ?? Australia based and don't work or connect globally as family complains my voice travels through walls ??
4 年Oh my, to think somebody is advising on stationary. I send and receive books often from clients and love it best when I have a handwritten post-it note with a smiley face. (Yes, I'm thinking of you yet again Leonie Green, Leadership Coach and Facilitator - are you rooting of my tags yet?) Being real is crucial!
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4 年Great food for thought! That car comment with frowny emoji was straight from the '80s eh?! And high end stationery? LOLs
Transform your expert services into a profitable online consulting/coaching offer that gets you in front of dream clients & can be delivered in 20 hrs p/w | Grab the Boundless Blueprint?? for experienced founders 40+??
4 年If you know your superpower you're off to a flying start!
Transform your expert services into a profitable online consulting/coaching offer that gets you in front of dream clients & can be delivered in 20 hrs p/w | Grab the Boundless Blueprint?? for experienced founders 40+??
4 年Have you thought about what goes into your personal brand?