5 things that copywriting can do beyond communicate what you do.

Hi. Hey. Hello. If you're here, we're guessing it's because you read the title and thought "Heck, what CAN copywriting do beyond explaining to the average Joe what it is I/we do?"

And we're glad you decided to pop on in, because boy do we have some knowledge to put down. ??

Here's 5 things copywriting can do beyond communicate what you do:

1. Attract new customers, subscribers, readers, participants. ???? From the words on your website, to your social media, digital and physical advertising (billboards are still a thing!) and even your shopfront window...copy is at the core of a human vibin' with you.
2. Build a connection. ?? This one is SUPER important. Let's be honest - it would be hard for you to meet your audience in person and form a strong relationship, right? So the next best thing? Words. From instant replies on Instagram DMs to tailored email sequences - each touchpoint is a possibility for genuine connection.
3. Help you stand out. ? No matter who you are, or what you do: everyone has competition in their industry. So to make your mark and stand out is not a 'maybe' - it's a must. And copywriting? It's the key.
4. Share your story. ?? We've said it before, and we'll keep saying it: everyone has a story. Businesses are built on them. Customers become life-long because of them. Your story is the heartbeat of your why.
5. How you will solve your target audience's problem. ?? This one is a no-brainer. We're going to be honest. You can shout and repeat what you do to your audience forever. It won't matter unless you connect the dots to HOW you solve their problem.

For those of you who aren't familiar with us: we are?Wordfetti.?A brand DNA and copywriting house helpin’ brands zig when others zag with psychology + WORDS.

This article is part of our weekly newsletter dedicated to the?#Wordfetti?ABC's of copywriting.?You can subscribe?here.

Until next time,

WF

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