5 Things Content Marketers Can Take Away From The Entertainment Industry

You’re a content marketer but you are losing hope already as to where to begin making the content that can shake up the entire industry you are in. So, in order to relieve your anxiety, you just turned on the laptop and tuned in on that incredible Netflix series you’ve been watching for days.

Now, you have to ask yourself, what keeps you hooked on that Netflix series? What is on it that makes you stay up for longer just for one more episode?

Those essentially are the questions worth asking if you want to spice up your content marketing game. And, to break it to you, Netflix series, or shall we say, the entertainment industry in general, can give you a lot of input already on bringing your content marketing gig up a notch. Yes, we can even tell you that it can teach you a lot more than those content marketing experts’ columns which you often avoid reading not only because of technicals, but also, some tips that seem all off.

To begin with, the entertainment industry can provide us with content inspirations from everywhere, such as through television, films, books, and even the up-and-coming online streaming sites that have skyrocketed in terms of views due to high-quality shows and series. The best part about all that is the industry itself has mastered marketing these kinds of content.

Let us now take a look at the five lessons this industry full of limelights, cameras, and shining stars can provide content marketers like us which you can apply to your content marketing campaigns, no matter where you are in.

1. Content can be a product.

The entertainment industry has been a great example of turning content into a product. And, for us content marketers, it also helps us explore other options to do the same thing aside from looking at how our fellow content marketers devise their strategies, much like thinking outside the content marketing industry box.

Take a look at Disney for example. When we’re just kids, we’re always amused with the animated films it produces but as we grow, we find out they are more than just that, as they also produce and run TV shows, music albums, news networks, books, and a streaming platform. Wide varieties of content already for us to look into and emulate, right?

In hindsight, you can market content in different ways, and not only copy and paste the conventional way from your fellow marketers. Exploring how it is done outside your industry can open you up to more creative ways to market your content.

1. Diversify your assets.

You commonly hear this in investments and cryptocurrency - do not go all into just one stock or bag. Spread it out.

The same rule also goes with content. Remember the Disney reference we did earlier? We’ve mentioned they are currently running a lot of marketable products and services, right? That is content portfolio diversification at work.

See, it does not matter how a child would like to absorb Disney content, whether it be on the big screen or in a book, Disney has it all covered. They provide all the choices a child may want.

Content diversification can be of great help in two ways, as it links you to potential audiences that prefer to absorb content in their preferred way, and it also gives you a lot of ways to engage with them. It’s like you have won them twice, right?

Not everyone is a fan of the way you prefer releasing your content, which is always true. But if you find ways to reach out to those who want it in another way, then, expect some progress with regards to your content.

1. Good reruns can hook loyal fans.

Of course, you have this loyal following that do not miss out on checking your content every time you publish one. It is important that you keep them that way, just like how superfans of celebrities or television shows stay up all night just to watch reruns of series they have already watched multiple times.

You can also adapt a strategy that would keep your loyal fans within your content’s fences. For example, you can provide them with a list of past content or a playlist of your previous content if it is on Youtube or similar sites. Creating reusable assets and enabling downloadable content will also be a great addition to your strategy, plus, it also makes your content everlasting and memorable on their part.

1. Put your greatest hits at the forefront.

If you are updating or optimising your content, it is suggested that you put the best ones right in front. It is already proven to gauge more viewers and allow them to view more from your wide array of content creations.

Creating a playlist or Instagram highlight of your most viewed content can also be seen by newcomers and watch it out of curiosity.

Put the ‘best and most’ before everyone and you’ll see the most desirable results.

1. Knowing the difference of a hit single and a B-side

Sometimes, content marketers leave out bottom-of-the-funnel content and even confuse it with the top-of-the-funnel ones in terms of measuring its metrics.

It should not be that way.

As content marketers, just like in the music industry, you must know how to treat your ‘hit singles’ and ‘B-sides’, which means, you must not treat all of your content the same way.

Hit singles are not necessarily the best content you came up with, but rather, the content that hooks the most audience. Meanwhile, the ‘B-side’ are ‘special bonuses’ for that audience. Think of this - not every piece of content needs to rank higher or have more page views to serve its purpose.

Now, what can we take away from all these?

Expanding the possibilities for your content can give it an exquisite, unique touch that puts it on a lookout for a bigger audience. Imagine getting stuck with a content idea that’s been used and abused then you end up with one content piece that’s so similar with the others out there. Sure, you don’t want that.

Blanding has been a serious problem among content marketers and because of that, there are almost no distinguishable brands left out there. So, if you can take some inspiration from the entertainment industry and dress up your content like that, it will dominate the red carpet for sure!

Want to put your content on the unique side of things? Entrust it to the experts, the Elephant in the Boardroom! Our web design and content creation services are always in the forefront, and yours must be in there too! Make the ultimate content creation switch by giving us a call at (03) 7018 7620 or checking out our website at www.elephantintheboardroom.com.au for more info!