5 Things to Consider when launching Augmented Reality for your eCommerce Brand

Augmented reality is everywhere these days. It's been around for a few years now in the form of face filters on Snapchat, Facebook, etc. and app-based experiences have popped up from IKEA, Warby Parker, and others that are ahead of the curve in offering their customers the best online shopping experience possible. Many have wondered if augmented reality would have a bigger impact than its predecessor of virtual reality, which to many in the investment and tech world has been underwhelming in its impact on everyday life. As it turns out, AR is having a pretty major impact, and its reach is already many times that of VR because of the innovations in smartphones that billions of people already have in their pockets.

Studies related to the impact of AR on eCommerce are beginning to surface, and the numbers are astounding. 30%+ increase in conversion, reduced returns, less disparity between customer expectations and increased consumer trust in the brand. AR is beginning to approach, in many cases, the effectiveness of having someone walk into a physical store, but without all the costs and headache of maintaining a retail location that seems doomed to fail in this age of retail locations closing at the highest rate ever.

So, if AR works so well, how do you get started? It may seem like a daunting and expensive task (and it can be if you approach it incorrectly), but hopefully the following ideas can act as a guide to get you on the right path.

(1) Before you start anything, 3D models of your product need to be created

If at some point in your AR experience, you want customers to be able to view your products in their space, digital twins, or 3D models of your products are required. Many companies have already been doing this for years, and they are certainly ahead of the game. Moving forward, these 3D models should be a standard in your product imagery process. Just like you see unbelievable CGI in movies with models that look so real you can't tell the difference, it is now possible to create incredible 3D models of all of your products. There are 3 primary ways to make this happen...

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