5 Things To Consider Before Launching Your Xmas Campaign

Before we get into what you'll need for your Christmas campaign, enjoy one of our favs by Google of course back in 2018 with their Home Alone Parody..

We all know that coming into the holidays means big opportunities for brands, Black Friday, Cyber Monday, Xmas, Boxing day, New Year's resolutions, etc, etc. If brands take the time to think about what their customers want and give it to them, then you can get just the boost you're looking for heading into the new year. It does go a little deeper than that of course, making sure that your campaigns are memorable enough to get people talking and thinking about them long after Xmas is key. In other words, if you want your business to succeed this holiday season (and beyond), then it's best if you start thinking about how customer-centric your Christmas campaign is before it launches—not just during it!

Think Differently

This is often the most important thing you can do. Many people will be launching Christmas campaigns around the same time as you, so it's critical that you stand out from the crowd and surprise your customers in some way.

First, consider all of the things that your customers expect from a Christmas campaign, then try to do something surprising, maybe even something new! Here are some ideas:

• Maybe they want something funny or beautiful. Maybe they want a clever take on their product or service, or maybe they just want their brand name written in lights in an unexpected place (like a church window or airport runway).
• Or maybe what might surprise them isn't surprising at all—maybe it's just being better than anyone else at delivering exactly what the customer wants when she needs it most…

Be Bold

If you want your audience to take notice of your message, it often needs to be bold. How do you do this?

• A strong message that stands out from the competition
• Maybe consider a unique colour scheme not commonly used at this time of year (we've had success with blue)
• Original imagery that doesn't fall into clichéd tropes such as Santa Claus or snowmen
• An unusual choice of font that makes it easily recognisable by your target market

Put Your Customer Hat On (not that one, the ACTUAL hat)

When you're in the throes of a project, it's easy to forget that you're actually solving problems for other people. If you don't remind yourself regularly of what those problems are and why they matter, it's easy to get lost in your work and forget about your audience. In order to stay grounded and focused on creating something awesome for your customers, try these simple tricks:

• Don't pretend that the customer is you. In fact, don't even pretend that she's an idealised version of yourself—she isn't going to buy from someone who tries too hard! Instead, think about how much time each day someone spends trying to solve each problem of yours (for example, how many hours do they spend wondering where their keys are? or having trouble finding good quality pet food without breaking their budget?)
• Don't think about the customer as "them." Try thinking about them as "me." Look at what they need from a product or service like yours and imagine how wonderful it would be if there were such a thing at an affordable price point with no hassle involved! You'll remember what drives people crazy when buying stuff just by considering these questions over lunch or while running errands after work.

Think Long Term

One of the most important things to consider when you're planning your Christmas campaign is how you want it to look, feel and work over the long term.

The Christmas period is a great time for brands to start engaging with their customers in new ways, but if you don't think about how your campaigns will unfold beyond December, then you're missing out on some real opportunities for growth.

So what does this mean? Well, if you've got a few months before next Christmas then think about how your current campaign could evolve in that time - perhaps by introducing some seasonal content or making changes around delivery dates and times. This will help ensure that people are still engaged with your brand over spring as well as during the festive season itself.

Don't Just Give People Stuff They Don't Care About

People don't want things they don't care about. The best thing to do is give people something they want and need, but you can also find out what they want by doing a simple survey. If you have the budget, it's even better to give people something that they will use—even if it's free!

What Customers Want...

Taking time to think about what your customer wants is a good idea when creating a campaign. Your customers don’t want to be sold to, they want to feel valued and like they are part of something. They also want to feel like they are getting something of value.

If you can achieve this, then you will have truly won over your audience and will have created the kind of Christmas campaign that will leave them feeling happy and contented rather than stressed out by Christmas pressure!

Remember a holiday campaign doesn't need to be anything OTT spectacular. It can be a well-timed message on when you'll be open/closed or how you plan to support your clients when everything shuts down. If you take the time to really get to know your customers throughout the year, it will make creating a successful holiday campaign that much easier. You'll be able to create something "amazing" that may just wow them without even trying!

It might be a little late to offer help creating your Christmas marketing campaign, but if you have a campaign in mind for the new year and need some help, let's chat!