5 Target Audience Questions To Ask Before Publishing Any Content

Before you create any content, you need to know the fine details about your audience. Why? Because understanding your target audience is crucial for crafting effective marketing strategies that literally hit home runs.?

It’s simple. Painting a picture of your ideal client allows you to create highly targeted content that resonates, engages, and ultimately converts. If you’re ready to dive in, here are five questions you must ask yourself before posting any more content.

1. So, exactly who is your target audience?

Yep, this can be a loaded question. And don’t worry; we won’t leave you hanging on this one. Figuring out the “who” can only be answered with some supporting questions. Ask yourself these below:

• What is their age range?
• What kind of career are they in?
• What is their income range?
• Where are they located?
• What does their family life look like?
• Do they have any hobbies?

Pssst: Write these answers down somewhere! Answering all of these questions will help you gain a better understanding of your ideal client on a deeper level.

2. Where do they hang out?

It's about what you say and where you say it. Your content should be available on platforms where your audience is most active.?

Whether it's blogs, social media, YouTube, email newsletters, or local magazines, the key is to be present where your audience spends their time. For example, if you only do business in Los Angeles, publishing content in a nationwide magazine wouldn't make sense.?

P.S. Remember that these locations can be both online platforms and physical areas!?

3. What do they struggle with?

Understanding your target audience’s problems helps you resonate with them on an intimate level.?

For instance, if you sell interactive children’s toys, your target audience is likely parents. And one thing they might struggle with is constantly finding activities to keep their children busy and having fun… right? When your brand showcases that you understand specific pain points and struggles, it’s easier for prospects to say “yes” since you just seem to get it.

4. What are their goals?

Goals go right along with pain points, so once you’ve answered number 3 above, this question should be easier to fill in. Essentially, you want to determine your target audience’s short-term and long-term goals.?

Short-term goals are things your ideal client can accomplish in weeks or months, like nutritional meal planning for the week or getting the kids through summer camp. On the other hand, long-term goals are things your prospects want to accomplish in a couple of years or so. These might be lingering household projects or getting a promotion at work.

When you understand your target audience’s goals, you can tailor your messaging to paint your company as a superhero, flying in to solve their problems with a great solution. Because that’s what selling something is all about, right?

5. How can you solve their problem?

Your product or service should be positioned as the ideal solution to your audience's problems and goals.?

For example (if we’re staying on the same parent track here), if you sell inflatable pools, you could say that you provide parents with an easy way to keep their children entertained while you get a break yourself. Ok, did you see that? This clear connection between your offering and their needs goes hand in hand. Messaging like this can drive engagement and conversions faster than any kind of content out there.

Wait – that’s not all. Understanding your audience is only the first step to creating truly powerful content. There’s so much more you should know about effective marketing strategies. Gain access to more resources like instant downloadable templates and a marketing 101 book from an expert of 30+ years in the field.?

If you want to elevate your marketing game, these are the tools you need to succeed.