5 Tactics to Get Out of the Promo Tab

Crafting emails is hard work, and seeing them end up in the Promo tab can be frustrating.

While being in the Promo tab isn't as bad as landing in the Spam folder, it still poses challenges.

Subscribers are less likely to engage with emails in the Promo tab, which can negatively impact your engagement rates and, ultimately, your conversion numbers.

Although there's no exact science to avoid the Promo tab, there are tactics you can use to minimize the chances of ending up there.

1. Warm Up Your Email Account

To establish a positive sender reputation, gradually increase your sending volume and engagement with your email list.

Start by emailing to smaller segments of your list, eventually increasing the volume and frequency as your sender reputation strengthens, that way improving deliverability and engagement rates.

2. Avoid Email Blasts (use email sequence)

Instead of sending out mass email blasts, consider using an email sequence to deliver targeted and personalized content over a series of emails, ensuring higher engagement and relevance for your subscribers.

3. Only Send Relevant Content

Delivering valuable content tailored to your subscribers’ interests not only boosts engagement but also reduces the likelihood of your emails being marked as promotional or spam.

Focus on providing content that addresses pain points, educates, or entertains your audience, fostering a stronger connection and encouraging them to look forward to your emails.

4. Use Correct Formatting

In addition to your content, Gmail also considers the formatting and structure of your emails.

If your email uses multiple elaborate fonts or varied formatting, Gmail filters may categorize it as a promotion or even spam.

5. Only Send to Verified Lists

Maintain a clean email list by regularly verifying and removing inactive or invalid email addresses, minimizing bounce rates, and improving deliverability.

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Best,

The Email Einsteins at Flowium