5 Surprisingly Simple Questions Every Coach Should Ask to Boost Their Online Presence

Does the idea of boosting your online presence feel about as exciting as dissemble a box of holiday lights and put them away this time of the year?

There’s SO much advice out there: “Post more!” “Be everywhere!” “Hashtag your hashtags!”

The truth is...

You don’t need to burn yourself out creating more content or hopping on every new platform.

What you do need is to step back, take a breath, and figure out if what you’re already doing is actually working. Spoiler alert: That’s where a visibility audit comes in.

Think of it as giving your online presence a little TLC.

You’re not overhauling your business (no one’s got time for that).

Instead, you’re asking yourself a few smart questions to pinpoint what’s working, what’s...not so much, and what small tweaks can make a BIG difference.

Let’s break it down with 5 key questions every coach should ask to step into 2025 looking like the powerhouse you truly are.

5 Key Questions That Every Coach Should Be Asking

1. Who Is My Target Audience, and Am I Speaking Directly to Them?

Why This Matters:

If you’re unclear about who you’re trying to reach, your content will feel vague or generic—and your ideal clients will scroll right past you.

Worse yet, your current audience may not align with the clients you actually want to serve.

For example, if you’ve pivoted from a corporate career to coaching, your followers might still be former coworkers, family, or friends—not your ideal coaching clients.

If your posts aren’t designed for your target audience’s unique needs and struggles, you won’t see engagement, even if your content is great.

How to Fix It:

1. Define Your Ideal Client Avatar (ICA):
2. Audit Your Current Followers:
3. Refine Your Messaging:

Pro Tip: Speak with your audience, not at them. Use relatable language that reflects their thoughts and emotions. The more they see themselves in your content, the more likely they are to engage.

2. What Platform Are My Audience Using, and Am I Present There?

Why This Matters:

You can’t reach your ideal clients if you’re focusing on the wrong platform.

It’s not enough to just be where you feel comfortable; you need to show up where your audience actually spends their time.

For example:

• If your audience is corporate professionals, LinkedIn MIGHT be the best platform.
• If you serve millennial moms or creative entrepreneurs, Instagram might be more effective.
• TikTok can be a goldmine for younger audiences or visually-driven niches like fitness or lifestyle coaching.

However, having a profile on a platform doesn’t mean your audience is active there.

For instance, your audience might have LinkedIn accounts but actually spend their time scrolling Instagram Reels or joining Facebook Groups.

How to Fix It:

1. Understand Platform Cultures:
2. Do Some Research:
3. Master 1-2 Platforms:

Pro Tip: Use platforms strategically. For example, you can use LinkedIn to establish thought leadership while using Instagram to connect on a more personal level.

3. Does My Brand Message Align With My Expertise and Goals?

Why This Matters:

Your brand message is your reputation online. It’s what makes people think, “This is the coach I need.” But if your messaging is inconsistent or unclear, people will struggle to understand who you are and how you can help them.

For example:

• Are you posting generic content that any coach could post?
• Is your tone of voice consistent, or does it vary from post to post?
• Are your visuals aligned with your overall brand (e.g., consistent fonts, colors, and imagery)?

How to Fix It:

1. Clarify Your Expertise:
2. Stay Consistent Across Platforms:
3. Audit Your Content:

Pro Tip: Think of your brand as a personality. What do you want people to feel or think when they encounter your content? Make sure every post reflects that.

4. Am I Creating Content That Educates, Engages, and Inspires?

Why This Matters:

Content isn’t just about showing up—it’s about connecting. Your posts should:

1. Educate: Teach your audience something valuable.
2. Engage: Start conversations or get your audience thinking.
3. Inspire: Motivate your audience by sharing stories or showing what’s possible.

If your content is all educational, it might feel too formal. If it’s all inspirational, you risk not establishing enough authority. The key is balance.

How to Fix It:

1. Mix Up Your Content Types:
2. Use Different Formats:
3. Encourage Interaction:

Pro Tip: Repurpose content. Turn a blog post into a carousel or a video into a series of Instagram stories. Check out my Youtube Channel if you'd like to see how this is done:

Marketing, But Easier on Youtube

5. Am I Using Analytics to Track My Progress and Adjust?

Why This Matters:

If you’re not looking at the numbers, you’re guessing.

Analytics help you understand what’s working and what’s not so you can adjust your strategy and maximize your impact.

For example:

• Are your posts reaching your target audience?
• Which types of posts (videos, carousels, quotes) are performing best?
• Are you gaining followers who match your ideal client profile?

How to Fix It:

1. Track Key Metrics:
2. Analyze and Adjust:
3. Set Weekly or Monthly Reviews:

Pro Tip: Social media platforms like Instagram, Facebook, and LinkedIn all have built-in analytics tools. Use them to make data-driven decisions.

Your Action Plan

This Week:

1. Write down the 5 questions and answer them honestly.
2. Identify one area to improve and take action (e.g., refine your messaging or test a new content format).
3. Set aside time to review your analytics and brainstorm ideas for your next set of posts.

Moving Forward:

• Commit to doing a visibility audit monthly (or weekly if you’re a data geek!).
• Use your findings to refine your strategy, ensuring your efforts always align with your goals.

Final Thoughts

By asking these five key questions and acting on the answers, you’ll stop spinning your wheels and start building meaningful connections with your audience.

Remember, visibility is the bridge between your expertise and the people who need it most. Take the time to audit, refine, and show up intentionally. Your ideal clients are waiting to find you.

Let me know in the comments: What’s one thing you’ll focus on improving in your visibility strategy this week? ??

Want tailored support for your visibility strategy? Visit elevatelifecoaching.org for free resources and coaching programs designed to help you attract your dream clients.

If you haven’t joined the 12-Day Visibility Countdown yet, it’s not too late! My 12 bite-sized videos are here to give you actionable clarity, and they won’t be around forever.