5 SUCCESSFUL FRANCHISE OWNER TRAITS

If you’re considering buying a franchise of any kind, you’ve surely asked yourself which types of franchises would be most appealing. Would you like to own a fast food franchise, an automotive franchise, or maybe even a phone repair franchise? With so many options to choose from, it can be easy to forget to ask yourself the most basic question of all … is owning a franchise right for me?

Many successful franchise owners share similar traits which can help you determine whether or not franchising is a good fit for you. Some of the most common include:

Humility

Believe it or not, humility can go a long way when it comes to owning a business, and even further when it comes to franchising. A successful franchise owner is able to put their trust in a proven system without allowing ego to get in the way. After all, isn’t that what making a franchise investment is all about? It’s profitable to rely on those who’ve paved the way to success by utilizing everything that your franchise has to offer.

Professionalism

Coming from a professional industry is also a huge benefit, as it provides you with invaluable experience in communication, service, and much more. Understanding how to work with others, management, and customer satisfaction are key skills gained from previous work in a professional environment.

Marketing Savvy

Individuals with a background in marketing are often good candidates for franchise ownership because they understand and appreciate the value of a strong marketing materials that are easily accessible thanks to your franchise partnership. Your franchise gives you powerful collateral that is recognized on a national level, fully branded and effective. It takes the right person to carry out and accurately execute the pre-opening, grand opening and ongoing marketing plans. In many industries you need to get out there and shake hands. Let people know where you are, and how you can help each other in their times of need or times of celebration.

System Followers

It’s true that franchise keep certain rules in place to maintain the integrity of the business, and it’s important that you follow these rules in order to be successful. People who find gratification in following the rules in order to achieve a goal (a successful franchise) typically make great candidates. As a franchisee you are part of a bigger system. How you treat, present and care for the brand will have an impact; either positive or negative on others who represent and stand behind the same brand.

Honesty

A lot can be gained by being honest in your business dealings. And although honesty with your employees and your customers is imperative, it’s even more important to be honest with yourself, especially when opening a new business. Honestly evaluate your strengths and your weaknesses to determine whether franchise ownership is the right path for you.

To discuss more about the franchise industry or specifically the smart device repair industry reach out to Tim Katsch, Vice President of iDropped